📺 A/B Testing Part 2: How Google Maps Uses A/B Testing with Gilad from Moburst

Ariel Ariel
Sep. 12

We're on a quest to help you get more downloads for your mobile apps and games, and one of the most important tools you have in your optimization arsenal is A/B testing.

This AF Chat is the second in a four-part series on A/B testing to give you everything you need to know to be able to use experimenting to your advantage and turn it into more visibility and downloads for your app.

Now that we've got the basics down, it's time to get right into it. That's why we've invited Gilad from Moburst, an industry veteran who works with companies like Google and Uber, to help them set up experiments so they can grow their downloads too.

That's right, the biggest names in mobile A/B test!

Gilad shared his experience, a time-tested framework for setting up experiments, and an in-depth look at how Google Maps used A/B testing to grow their downloads.

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Tagged: #ab-testing

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