📺 A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC
We're on a quest to help you get more downloads for your mobile apps and games, and one of the most important tools you have in your optimization arsenal is A/B testing.
This AF Chat is the third in a four-part series on A/B testing to give you everything you need to know to be able to use experiments to your advantage and more visibility and downloads for your mobile app or game.
Ian Irving from the BBC joined Ariel to share how he gets more downloads by customizing apps and games for holidays and other major events. Ian's experience is built on lots of experiments and will give you very actionable tasks that you can implement in your app or game to take advantage of holidays like Halloween, Christmas, Easter, and others to get more visibility.
Aaand, Ian also shared some of his failures, so you know what not to do when you leverage this strategy.