Trump Leads the App Store
This is a single insight from This Week in Apps #111 - They're All Talking About It!. Check out the full article for more insights.
Remember Truth Social, the Twitter clone launched by Donald Trump earlier this year?
The app many thought could have what it takes to compete with Twitter had a good launch thanks to a clever App Store trick, but downloads dropped very low very quickly to the point it was mostly forgotten.
So forgotten, Donald Trump hasn't even used it.
Well, both of those changed this week.
Trump's Truth Social, which looks like Twitter but calls tweets "truths", rose to the top of the US App Store, the only place where you can find the app right now, and has stayed there the entire week.
At the same time, Trump announced he'd (finally) start using the platform.
Estimating that sort of demand is tricky, but our App Intelligence shows downloads have grown more than 3,500% this week. Daily downloads went from single-digit thousands for much of this year to more than 146,000 on Tuesday as the app topped the App Store.
Yes, it's still not available on Android, and yes, only in the US. Yet, it's the top app right now.
Can Trump keep this new social network relevant? Will Truth Social build up a diverse enough user-base to compete with Twitter? Does it even matter now that Elon owns Twitter? Only time will tell.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.