You always remember to use the App, which keeps you stuck to the Team's awesome new developments (like location-enabled task reminders, or recurring tasks). Ability to forward tasks directly from your email without ever opening the app is a huge time saver. And built-in integration with time tracking apps like Pomodoro or other Google Chrome extensions would have you think there was no way this app could be so fun, quick, customizable or nimble. It's gangster!