Any.do is perfect for my busy schedule. I can quickly and easily set a reminder in just a few simple steps. While it's simplistic, it also has more robust options if you need them. I also appreciate its availability in various platforms since I operate both Apple and Android products at home and at work. Lastly, my favorite part of Any.do is the Plan My Day feature. It gets me focused on all my preset tasks for the day and it just helps me feel better about my day! I highly recommend it.