Many OTHER ad blockers have fallen into disrepair, not having been updated in ages or at least visibly updated and losing their effectiveness. This one bucks the trend and goes full throttle ad blocking with great configurability such as easy white listing. I only wish that some websites that I visit and enjoy had ads that weren’t so utterly obnoxious that they hijack my Safari with a new page to announce “You’ve own a prize! Click OK!” And then I can’t find my way back because swiping back just loads the ad again. UGH. Well, this blocker effectively stops that crud with the latest policies. I’m sure it is a full time job just keeping that up to date so the app cost is perfectly reasonable. Technically the app is above all the rest since they’ve managed to implement more than 50,000 policies using a modular system. Awesome. Now if only websites realized their ads were so obnoxious that JUST MAYBE less obnoxious ads would result in less ad blocking and more revenue.......