I read a lot of the reviews here, and thought that it might have been the writers who were writing the reviews, so after a bit of skepticism I bought the app, and I am so glad I did. We have four iPhones and three iPads, and it was getting ridiculous to navigate the web on an iPad without ads. Well, this is it, I tested it with a couple of websites that are "ad happy" and the difference was amazing. Very glad I bought this thing, changes the experience to what it was prior to all the @&$?! ads.