This app has been a lifesaver for me. I am one of those people who remembers everything I need to do right as I'm laying down to sleep. So, I needed a way to brain dump right before bed. This was my answer & now it's my planner. Every night I make a list & schedule reminders for all the things I need to get done the next day. I can make a note when I run out of milk & keep an ongoing grocery list. If I miss a call it actually gives you the option to schedule a call back. I can't say enough about this app! It has helped me get organized in so many ways! Love, love, love!