This is great! now I dont have to use my calender just to schedule a phone call or to do a follow up. I love it for that, because it keeps me on top of little things but important things. Its also great for keeping up eoth your daily goals. If your a realtor this is a great tool. I also love the call back feature to remind me to call someone back. It merges your calender so thats great also. One thing I'd like to see is an option for when the reminder will remind you, but maybe thats in the 'pay for' app.