Knowledge base

Comparing Appfigures and iTunes Connect

Appfigures imports data directly from Apple, so your downloads and revenue numbers are 100% accurate.

However, iTunes Connect has several different reports and report options that may make the data look different when compared.

Using the correct report and report settings, all numbers will match.

  1. When comparing, you should use the Sales and Trends report in iTunes Connect, and not the Analytics report. The Sales and Trends report includes data from all of your users, while the Analytics report doesn't include data from some older devices and from users that have chosen to opt-out of analytics.

  2. The Sales and Trends report has two time zone modes: UTC and Local. Apple's raw reports, the ones we import into your Appfigures account, are provided in Local format. Make sure to select Local at the top of the report.

Using the Sales and Trends report and the Local time zone option, your numbers should align perfectly. If they don't however, please let us know.