The best way to learn how to do App Store Optimization right is by doing. At least that's how I learn best. That's why I publish weekly App Teardowns.
In our third Live App Teardown Session I focused on how I find new keywords and benchmark performance by looking at the competitive landscape, step by step, applying each to real apps belonging to audience members.
In the recording I showed how to do all of these, in real time, across the App Store and Google Play, with Headspace and Simply Piano.
Give it a watch and keep an eye out for the next live session.
Ariel analyzes apps submitted by the audience using his checkup process + answers questions about App Store Optimization (ASO).
An analysis of the ASO strategies used by Yummly in the U.S. App Store