Featured
Optimizing For the Most Competitive Keyword in the App Store
You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.
This Week in Apps #133 - Already Breaking Records
Demand for weather apps grows, the browser war is over, Canva hits a new milestone, and more.
Hurricane Season Pushes Demand for Weather Apps
Hurricane Ian hit Florida this week, wreaking havoc along every inch it touched. Before I get to the data, I hope you ...
Weekly News & Insights to Help Your App Win
Join 65,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.
Dunkin Fumbles a Great Growth Opportunity
Thursday was National Coffee day, an amazing opportunity for stores to add users to their rewards programs via app. Th...
Demand for Parler is spiking in the least expected place
Parler's return to Google Play was met with silence with daily downloads in the low hundreds. But this week I noticed ...
Canva Becomes One of the Highest-Earning Apps in the US
Canva is one of those apps that if you need the functionality you know about it, and if you don't you probably don't.....
Firefox is blaming Apple and Google for its failure, but is it really their fault?
Earlier this week, browser maker Firefox [released a report](https://www.androidpolice.com/mozilla-anticompetitive-goo...
How to (NOT) Do App Store Optimization
Here's a keyword every top result messes app, and how to fix it and become the top results.
This Week in Apps #132 - This Race Isn't Over Yet
Cash App's all-time high, Parler's back, Amazon's latest success, and more.
Mobile Payment App Downloads Grew 78% Since Pandemic Started
A lot of things moved in-app during the pandemic, and while many are now beginning to move back out, making payments i...
Parler Is Back on Google Play with a New Business Model
Remember Parler, the social media platform that tried to compete with Twitter by allowing everyone to say anything? ...
Millions of Downloads Later, Widgets Aren't As Hot This Time Around
Last week I looked at the first day of iOS 16 and its impact on downloads. Now, a week in, I have more data to share t...
The NFL Got Into the Streaming Game - How Much is it Making?
There are two big trends we've seen recently. The first is that everyone is getting into the streaming race and the se...
The Lord of the Rings Beats James Bond!
Amazon's latest original series launched this month, and for the first time in what feels like a long time, you can ac...
What Do You Need to Rank for the Hottest Keyword Right Now?
Here's what you need to know in order to get your apps to rank in very popular ASO keywords
This Week in Apps #131 - China Takes Over the App Store
Who's using App Tracking Transparency? Why is TikTok cloning BeReal? Also, Widgets and games.
Data Beats Gut for App Store Optimization
This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!
This Week in Apps #130 - What a Mess!
Do you need to use Apple Search Ads to succeed on the App Store? This SDK angered the FTC, Telegram, and more.
61% of the highest Earning iOS Apps Use Apple Search Ads
Apple Search Ads have become much more popular in the last year, and many big companies have shifted their ad budgets ...
The FTC is Suing One of the Largest Mobile Attribution Networks
I came across a piece of news that barely got any visibility but is incredibly important to our industry. [The Federal...
BeReal Made the List – The Most Downloaded Apps in August
This month I crunched the numbers and ranked the most downloaded apps in the world in August, and BeReal, the latest s...
HBO Max Breaks Ahead of Disney+ – The Highest Earning Apps in August
This month I crunched the numbers and ranked the highest earning apps in the US, where most of the money is on the App...
Telegram Reaches $1,000,000 MRR After 3 Months
Recently several apps that have been free for a long time started offering paid tiers in order to create a revenue str...
An Important ASO Signal You Might Have Overlooked
The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.
This Week in Apps #129 - Twitter's Finally Growing (its Revenue)
Twitter's in-app revenue grew a lot in August, how many downloads is an Elon Musk tweet worth? Location tracking, banks, and more.
Elon Musk's Tweet Gives Zero a Surge of Downloads
Earlier in the week Twitter kingmaker Elon Musk did something he hasn't done in a while. Elon helped an app get downlo...
