Featured
#37 - The Cardinal Sin of ASO
Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.
This Week in Apps #89 - MrBeast Takes on the App Store!
Wish, Etsy, Disney+, MrBeast, and if you think the opportunities have dried up think again...
#36 - The Algorithm Can't Read Backward
Keyword placement matters. A lot. But it's not just about where, it's also about the direction.
Weekly News & Insights to Help Your App Win
Join 65,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.
This Week in Apps #88 - It's All Changing...
New games, old apps, and how Google's skirting Korea's new law. And more!
#35 - Are You Focusing On This?
How well you convert downloads into ratings is critical to the success of your ASO
This Week in Apps #87 - Thats a Lot of Coin!
NFTs took over the App Store this week, TikTok's revenue grew the most in October, Showtime had a great weekend, and more.
Keyword Teardown #14 - But What About the Keyword List?
The keyword list goes overlooked by many apps, but that can really hurt your ASO.
The Most Downloaded + Highest Earning Apps in October
We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in October 2021.
#34 - That Old Trick Still Works!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
8 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
8 Tips to Optimize Your Keywords List in App Store Connect
7 Simple tricks you can use to get more keywords into your App Store Connect keywords field
This Week in Apps #86 - A Bunch of New Records
Roblox went down, Coinbase and Disney+ went up, and Firefox is trying to make comeback.
Keyword Teardown #13 - It's Not Just About You
What your competitors do for ASO matters just as much as what you do. Sometimes they mess up and you get to win. If you're ready.
#33 - Do This if You Don't Want Downloads
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
🎮 The Top Mobile Games by Downloads and Revenue in September
We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in September 2021.
This Week in Apps #85 - It's Still a Money Game
Candy Crush gets ready to celebrate 9 years with revenue growth, Fox gets into the weather game, and more!
Keyword Teardown #12 - You Can Outrank the Competition!
You don't always need to outperform the competition in order to outrank them. Here's what you need to know.
The Top Mobile Apps in September by Downloads and Revenue
We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in September 2021.
This Week in Apps #84 - Can't Stop Won't Stop
Growth is a wondeful thing, and one country seems to be the source of a lot of it. That, and more, in this week's roundup.
Keyword Teardown #11 - Doing That Won't Help...
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #83 - Will the HomePod Kill Christmas for Google and Amazon (Again)?
Creators and content are the name of the game in the store, and the money simply follows. This week's no exception.
📺 A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC
Taking advantage of seasonality can help you get better conversion and more views
This Week in Apps #82 - It's All in the Timing...
Facebook is having a really bad week. Not Telegram, though.
Keyword Teardown #9 - A Trick for Apps with In-App Purchase
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
Apple's Now Allowing Users to Rate Its Pre-Installed Apps—Here are the Numbers
Apple has quietly rolled out the ability to rate pre-instaleld apps such as the Calculator and Mail. Here's how users are rating them.
App Store Optimization (ASO) Checklist for 2021
✅ ASO is essential for growing your app's downloads. Use this checklist to make sure your app is optimized for the App Store and Google Play.
