Latest

Insights

🎮 The Top Mobile Games in May by Downloads and Revenue

We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in May 2021.


App Teardowns

App Teardown - What's Ticketmaster Doing to Stay #1?

In this teardown we'll look at Ticketmaster's performance and keywords in the U.S. App Store


AF Chats

📺 AF Chats - Anatomy of an App Store Scam with Kosta Eleftherious

There are more scams on the App Store than Apple would care to admit. We talked to a developer who's trying to help.


This Week in Apps

This Week in Apps #64 - TikTok the King Maker

What happen on TikTok Impacts the App Store, Clubhouse is Still Relevant, Etsy, and My Two Favorite Streamers.


Insights

The One Where Friends Takes On Cruella

HBO Max's Friends reunion premiered last week and audiences showed just how much they miss the past.


App Teardowns

App Teardown - Turo Wins the Car Rental Game

In this teardown we'll look at Turo's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #63 - The Streaming Wars Continue

This week we look at how Poparazzi became the most downloaded app in the US, Amazon's strategy, and the future of mobility (hint: micro).


App Teardowns

App Teardown - Let's Help Bear Get More Views!

In this teardown we'll look at Bear's ASO, and give it a few tips to improve its performance quickly


Insights

Amazon Slips, Lets Fast Fashion SHEIN Take Download Lead

The secretive Chinese fast-fashion retailer is turning mobile commerce on its head right now.


This Week in Apps

This Week in Apps #62 - The Money's Still Good

It's starting to look like back to normal is right around the corner.


App Teardowns

App Teardown - Why Splice is the #1 Video Editor in the App Store

In this teardown we'll look at Splice's performance, keywords, and screenshots in the U.S. App Store


This Week in Apps

This Week in Apps #61 - ATT Continues to Wreak Havoc, Peacock Grows Up, and more.

It's hard to ignore the way ATT (App Tracking Transparency) is already altering the mobile industry.


App Teardowns

📺 Live App Teardown Session #7: Sunbasket and Game Defense

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


Insights

The Most Downloaded Mobile Apps in April

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in April 2021.


Guides

How to Craft the Perfect ATT (App Tracking Transparency) Prompt and Pre-Prompt Copy

Increase your chances of getting users to opt into data sharing with these tips


This Week in Apps

This Week in Apps #60 - They're All At it Again

This week's roundup covers different, yet important, sides of the mobile industry. From UA by ice cream to Twitter vs. Andreesen.


Insights

🎮 The Most Downloaded Mobile Games in April

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play for the month of April, 2021.


Guides

6 Reasons You Need to Explore What Competitors Use Under the Hood to Grow Your Downloads

Beat the competition by getting insight into which technologies they use to develop, monetize, and instrument their apps.


This Week in Apps

This Week in Apps #59 - Do They Even Care?

ATT is here and it's already changing how apps behave. Plus the Airbnb competitor you probably didn't know about.


App Teardowns

Season 3 Recap - Highlights From 13 App Teardowns

We analyzed 13 apps and games this season. Here are the most important highlights.


This Week in Apps

This Week in Apps #58 - It's the End of the App Store as We Know It

App Tracking Transparency is becoming mandetory next week, the nightmare of many providers and soon, developers. What does it mean? And more, of course.


AF Chats

📺 AF Chats: Using Competitive Intelligence to Drive Growth with Ian Irving from The BBC

App intelligence can bring many benefits to the Enterprise. Here's how it helps The BBC


App Teardowns

ASO Teardown - Coinbase is an App Store Optimization Machine!

In this teardown we'll look at Coinbase's performance, keywords, and screenshots in the U.S. App Store


This Week in Apps

This Week in Apps #57 - Playing the Money Game

It's IPO week for Coinbase, and Robinhood is in the news because of crypto. Sounds familiar?


Insights

🎮 The Most Downloaded Mobile Games in March

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play in March 2021.


App Teardowns

App Teardown - Hinge is Gunning for Bumble (and it's Getting Close)

In this teardown we'll look at Hinge's performance and keywords in the U.S. App Store


App Teardowns

📺 Live App Teardown Session #6: Design Home, Intervals Pro

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


This Week in Apps

This Week in Apps #56 - Spotify, Scooters, and Facebook's Latest Move

This week's round-up of insights include a strange move by Facebook, a look at Spotify's journey, micro mobility, and more.


Insights

The Most Downloaded Mobile Apps in March

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in March 2021.


App Teardowns

App Teardown: A Look at the Most Downloaded Podcast Player

In this teardown we'll look at The Podcast App's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #55 - Monsters, Podcasts, and More

A year into the pandemic we can see its impact on everything, from business communication to entertainment and sports.


Guides

16 A/B Tests You Must Try If You Want More Downloads

Want to convert more page views into downloads? Here are ready-made experiments you need to run to fine tune your ASO.


This Week in Apps

This Week in Apps #54 - Show Me the Money

Want to predict which app or game will IPO or get acquired for big bucks? Look no further than revenue growth rate.


AF Chats

📺 AF Chats: The Differences (and Similiarities) in ASO for Apps vs. Games w/ Parker Moore

ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.


App Teardowns

ASO Teardown - Tubi Owns Movies, but Can It Take on Netflix?

In this teardown we'll analyze Tubi's performance and keyword strategy in the U.S. App Store


This Week in Apps

This Week in Apps #53 - IPOs, NCAA, Deepfakes, and TikTok's Secret Weapon

In this week's roundup we look at the data behind Roblox's IPO, Twitch's increadible growth, college basketball, a new deepfake app, and TikTok's new video editor.


App Teardowns

📺 Live ASO Session - Benchmarking Competitors & Finding Keyword Gaps

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


App Teardowns

ASO Teardown - 3 Suggestions for Spark Mail to 5x Downloads

In this teardown we'll analyze Spark Mail's performance and keyword strategy + offer suggestion to get ahead


This Week in Apps

This Week in Apps #52 - And the Streaming Race Continues

This week we look at trends in streaming apps, customization, and an app that claims it's a new crypto currency.


Insights

The Most Downloaded Mobile Apps in February

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in February 2021.


App Teardowns

App Teardown - Why TurboTax isn't Getting to #1 with a Million Downloads

In this teardown we'll look at TurboTax's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #51 - Tom & Jerry vs. Wonder Woman

This week our roundup includes a mega day for HBO Max, an app that animates the dead, the most downloaded mobile games, and more.


Insights

The Most Downloaded Mobile Games in February

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play in February 2021.


App Teardowns

App Teardown - CSR Racing 2 Has Potential but Needs Maintenance

In this teardown we'll look at CSR Racing 2's ASO, downloads and revenue, competitive analysis, and what's under the hood


This Week in Apps

This Week in Apps #50 - Google, HBO, Facebook, MLB, and that Other App

This week we take a closer look at HBO Max's growth, spring training's impact on MLB's revenue, voice-assistant wars, and more.


AF Chats

📺 AF Chats: Create a Better ASO Strategy by Learning from Competitors with Binh Dang

Ariel sat down with ASO marketer Binh Dang to talk about the importance of using competitor intelligence for App Store Optimization


App Teardowns

App Teardown: The Weather Channel is #1 for a Reason!

An in-depth analysis of the #1 weather app in the US - The Weather Channel.


This Week in Apps

This Week in Apps #49 - Dating from Home

This week's we're looking into dating apps, which are having a blissfull year, a new retro beta, and games.


Insights

The Most Downloaded Mobile Games in January

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play in January 2021.


App Teardowns

App Teardown - Match 3D is Getting into ASO

An in-depth look at Match 3D's performance, keyword optimization, and tech stack.


This Week in Apps

This Week in Apps #48 - Are You on Clubhouse?

In 2021 watching and betting on sports happens on your phone, and a few more trends.


Insights

The Most Downloaded Mobile Apps in January

We crunched the numbers and rounded up the apps with the most downloads across the App Store and Google Play in January 2021.


App Teardowns

ASO Teardown - Discovery+ Starts Its Journey

In this teardown we'll look at discovery+'s performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #47 - Clubhouse, Uber, WhatsApp, Peacock, and AppLovin

As Robinhood fades from the news (but not top apps) Clubhouse is what people are now talking about


Insights

The Rise of Clubhouse

Excitement around Clubhouse, an audio-first social network is growing strong. Here are the numbers.


Insights

Uber Gets a Liquor License by Buying Drizly

Let's take a look at what 2020 meant for alcohol delivery apps, and why Uber chose Drizly.


App Teardowns

ASO Teardown - Robinhood is Almost There

In this teardown we'll look at Robinhood's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #46 - Upside Down, Elon Musk Style

What. A. Week. The stock market was the main ause of joy, elation, concern, and ultimately confusion.


Insights

Reddit, a Short Squeeze, and Elon Musk Push Robinhood to the Moon 🚀

Robinhood downloads have exploded as Redditors try to redistribute wealth in an unprecedented short squeeze. And Elon Musk.


App Teardowns

ASO Teardown - Bumble's Gunning for Tinder

In this teardown we'll look at Bumble's performance and keywords in the U.S. App Store


App Teardowns

📺 Live App Store Optimization Q&A

Ariel answers questions about App Store Optimization (ASO) submitted by the live audience


This Week in Apps

This Week in Apps #45 - Getting Back to Normal

TikTok's got new rivals, so does WhatsApp. And the fading case of Among Us!


Insights

These Are the Most Downloaded Mobile Apps in December 2020

We crunched the numbers and rounded up the apps with the most downloads across the App Store and Google Play in December 2020.


App Teardowns

ASO Teardown - A Lot of Opportunities for Amazon Prime Video

In this teardown we'll look at Amazon Prime Video's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #44: Everyone's Talking Privacy and Elon Musk

Elon Musk had a lot to do with this week's mobile world, and not with Tesla.


Guides

How To Get Your First 1,000 Users

Your app or game is live. Now what? Here are ways you can kickstart your app's growth.


Insights

When Musk, Snowden, and WhatsApp Want You to Get Signal

WhatsApp's new terms and ultimatum is leading millions to seek alternatives


Insights

Parler's Last Hurrah

Free-speech social network Parler is about to get the axe as millions are moving over.


This Week in Apps

This Week in Apps #43: Ending and Starting Big!

The first week of the new year shows new peaks of downloads and revenue for apps and games.


Insights

The Most Downloaded Mobile Games in December 2020

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play.


Insights

The Office Moved to Peacock and So Did the Downloads

NBC's Peacock is the latest streaming service provider to see a spike in downloads following new content.


Guides

Turning Page Views Into Downloads with App Store Optimization

Get more out of every page view with these simple page optimization techniques.


Insights

Wonder Woman Delivers for HBO Max, Beating All of Disney+'s Recent Releases

Wonder Woman 1984 got a lot of people interested in HBO Max. Here are the numbers behind its success.


Guides

Where's ASO Heading in 2021 — 6 Trends to Watch

A deeper look into what you can App Store Optimization to look like in 2021.


This Week in Apps

This Week in Apps #41: Look at All That Money 😱

It's the last Friday of 2020, and we're looking at a few apps that enjoyed a healthy year


This Week in Apps

This Week in Apps #40: Games, Anime, Strava, Cyberpunk, and Periscope

It's getting hard to look back on 2020, which is what we do in this issue.


Insights

The Most Downloaded Mobile Games in 2020

2020 was a big year for games on the App Store and Google Play. Here are the winners.


AF Chats

📺 AF Chats: How To Run an App Business as an Indie Developer w/ Daniel Jakut

Ariel sat down with Daniel Jalkut to talk about getting more downloads as an indie app dev.


App Teardowns

Season 2 Recap: The Most Important Takeaways From 12 ASO Teardowns

We collected our top 5 lessons and takeaways from the second season of ASO Teardowns.


Insights

The Most Downloaded Apps Worldwide in 2020

We crunched the numbers and rounded up the apps with the most downloads across the App Store and Google Play.


App Teardowns

ASO Teardown - How Chess.com Grew Downloads by 1,000% Thanks to ASO (and Netflix)

In this teardown we'll look at Chess.com's performance and keywords on Google Play


This Week in Apps

This Week in Apps #38: It's Not All About Shopping

Top apps in November, Slack, Shop, the NBA, and Hulu made it into this week's recap.


Insights

The Most Downloaded Apps and Games in November 2020

We crunched the numbers and here are the top apps and games in the App Store and Google Play.


App Teardowns

ASO Teardown - Todoist, the #1 To Do List in the App Store, Does it Right!

In this teardown we'll look at Todoist's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #37: Up and To the Right

Apple's giving away money! In other news, crypto buyers flock to their pockets.


Insights

Coinbase Downloads Balloon As Bitcoin Hits a Record High

Bitcoin has hit a three-year high and guess what's everyone using to buy it?


Insights

Apple Just Changed the Rules, And (Almost) Everyone's Getting a Bonus

The numbers behind the App Store Small Business Program


App Teardowns

ASO Teardown - Pandora Can't Compete Like Spotify

In this teardown we'll look at Pandora's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #36: It's IPO Season All Over Again, and Chess, and Shopping

A look at the numbers behind fresh IPOs from three mobile-first companies shows it's not just about growth.


App Teardowns

📺 Live ASO Session: How to Borrow Keywords from Competitors

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


App Teardowns

ASO Teardown - Pluto TV Is the Ugly Duckling of TV Streaming

In this teardown we'll look at Pluto TV's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #35: It's All About the News, and Shopping, and TikTok

Everyone's talking about (and some on) Parler and how politics took over mobile.


Insights

Hundreds of Thousands Find Their Voice in Parler—Downloads Nearing 4 Million

Parler is getting a lot of attention again. So much it's become the #1 app across the App Store and Google Play!


App Teardowns

ASO Teardown - Shazam Teaches Us How Apple Does App Store Optimization

In this teardown we'll look at Shazam's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #34: Cnn, Fox, TikTok, Netflix, and Alexa

We don't know who won the presidential elections just yet, but we do know who's winning on mobile.


App Teardowns

ASO Teardown: PicsArt Does A Wonderful Job Getting Downloads on the App Store

In this teardown we'll look at PicsArt's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #33: Facebook, Among Us!, Grammarly, Citizen, and Speechify

We recap the most downloaded games in October, and look at how news impacts apps


Guides

How to Validate Your App Idea and Nail Your Launch with Competitive Research (with Examples)

Have a great idea for an app or game? Learn how to make sure it'll work by following these simple steps.


This Week in Apps

This Week in Apps #32: Snapchat Beats Instagram, Chase Hits Square, and more.

Snapchat's growing strong even in the age of TikTok, so are HBO Max and Call of Duty.


App Teardowns

App Teardown: How Homesnap is Bucking the Trend with App Store Optimization

In this teardown we'll look at Homesnap's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #31: Parler, News, Amazon, and Mario Kart

Social media is playing an even bigger role in this presidential race.


App Teardowns

📺 Live App Teardown Session #2: Musi, Sleepiest, and PGA Tour Golf

Ariel explains his App Teardown process and performs three live teardowns


App Teardowns

App Teardown: Slotomania™ Knows How to Monetize Every Single Download

In this teardown we'll look at Slotomania's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #30: Twitch, Among Us, Genshin Impact, and more.

Lockdown swings, politics, and IPOs can't match games on mobile.


This Week in Apps

This Week in Apps #29: The NFL is Back, NY Starts Tracing, and More

The Mobile Download Index has been on a slow but steady decline lately, indicating things are normalizing.


Guides

How to Turn Competitor Intelligence into More Downloads for Your Apps

Grow your downloads and revenue faster and without costly errors by benchmarking and learning from your competitors. Here are 7 ways to do that quickly.


App Teardowns

App Teardown - Color Widgets Has Some Opportunities

In this teardown we'll be examining the keyword and on-page ASO of Color Widget on the App Store


This Week in Apps

This Week in Apps #28 - Widgets Are on Fire, Pinterest and Discord, Too!

Apple's unannounced release of iOS14 gives some apps an unimaginable boost


App Teardowns

App Teardown - Walmart Could Use Some Help

In this teardown we'll be examining the keyword and on-page ASO of Walmart on the App Store


This Week in Apps

This Week in Apps #27 - Quibi's New Tech, Gaming Snapchat, Indies Scoring Big, and more

It's been a while since a true indie game rose to the top of the charts, but Among Us! isn't letting go.


App Teardowns

📺 Live App Teardown Session - Learn the Process and See it In Action

Ariel explains his App Teardown process and performs three live teardowns


App Teardowns

App Teardown - Does Quibi Even Have a Chance on the App Store?

In this teardown we'll be examining the keyword and on-page ASO of Quibi


This Week in Apps

This Week in Apps #26 - Twitch Means Downloads, TikTok, Electric Scooters, and more.

Controversy isn't the only driver of downloads this week. Twitch, WFH, and Schools are.


App Teardowns

App Teardown: How the #1 Jigsaw Puzzle Game Uses ASO to Get Downloads on Google Play

A deep dive into keyword optimization and on-page ASO for Jigsaw Puzzle


This Week in Apps

This Week in Apps #25 - PUBG Takes a Hit, More IPOs, IGTV, and Patreon's Big Day

A look at the numbers behind this week's tech IPOs, Instagram's TikTok-like IGTV, and more.


Guides

How To Get More Ratings for Your App or Game Overnight

Ratings play an important role in getting more downloads. Learn how to grow your ratings fast.


This Week in Apps

This Week in Apps #24 - Unity, Asana, AMC, and more

A look at the numbers behind the summer's biggest tech IPO week.


Guides

A Step by Step Guide to App Store Optimization for Games—Part 1: Keywords

App Store Optimization isn't just for apps. In this guide you'll learn everything you need to know about ASO.


This Week in Apps

This Week in Apps #23 - School, Dating, Real Estate, and more

We're continuing to see the economic impact of the un-lockdown. And Epic...


Guides

ASO and SEO: What's Similar, Different, and How They'll Get You More Downloads

App Store Optimization isn't mobile SEO. Here's what you need to know about ASO and SEO to grow downloads.


This Week in Apps

This Week in Apps #22 - Epic Goes to Battle, TikTok's SDK, Zoom, and more.

Epic's latest stunt means Fortnite is now losing thousands of dollars every hour.


Guides

6 Numbers Every Developer with a Subscription App Must Track

Subscriptions offer a lucrative business model which relies on data. Here are the KPIs you must to track.


This Week in Apps

This Week in Apps #21 - Fortnite, TikTok, Uber, and more

TikTok's coin collection is multiplying while competitor byte sees some love


Guides

How To Design Screenshots That Result in Downloads—Musts, Tips, and Don'ts

Everything you need to know to convert views into downloads by optimizing your screenshots


This Week in Apps

This Week in Apps #20 - Sports Make a Comeback, an All-Time High for Pokémon Go, and more

Last week it was baseball. This week it's basketball that steals the show.


App Teardowns

ASO Teardown: Lessons Learned from Digging into the ASO Strategy of 12 Popular Apps

In this special edition teardown we're looking at the most common takeaways.


App Teardowns

ASO Teardown: Fitness Coach is a Lockdown Success Story

In this teardown we'll be examining the keyword and on-page ASO of Fitness Coach


This Week in Apps

This Week in Apps #18 - Calm, TikTok, Streaming, and more

TikTok's residency continues while new(ish) streamer Peacock TV takes flight


App Teardowns

ASO Teardown: FotMob Takes the Lead with a Focused Keyword List

In this teardown we'll be examining the keyword and on-page ASO of FotMob


This Week in Apps

This Week in Apps #17 - TikTok's Replacement, Hamilton, Trump, and more

Politics play into app downloads, and the impact is obvious this week.


App Teardowns

ASO Teardown: Does Google Maps Really Need App Store Optimization?

In this teardown we'll be examining the keyword and on-page ASO of Google Maps


This Week in Apps

This Week in Apps #16 - TikTok, Six Flags, Airbnb, and more

It's China against the world, again. While in the U.S. people are traveling.


AF Chats

📺 WWDC 2020 Recap - Clips are Landing Pages, the Future of the Mac, and More

Ariel sits down with Joe Cieplinski to recap WWDC and its impact on app businesses


App Teardowns

ASO Teardown: Grubhub Earns Our First Ever A+

In this teardown we'll be examining the keyword and on-page ASO of Grubhub


Insights

Parler Overtakes Twitter in the U.S. as Downloads Grow by 8,300%

Twitter's new twin has gained excitement, momentum, and some serious endorsements


This Week in Apps

This Week in Apps #15 - HEY, Restaurants, Soccer, and more

Can HEY take on Gmail and Outlook? Is Trump what's keeping Twitter afloat? That and more in this issue.


App Teardowns

ASO Teardown: Shop - Learning From Millions of Downloads

In this teardown we'll be examining the keyword and on-page ASO of Shop by Shopify


This Week in Apps

This Week in Apps #14 - Lots of Spikes!

Disney+ hits $100M, Trump takes on the App Store, casinos games are printing money, and more


Insights

How Much Is a Single Download Worth to a Mobile Casino Game?

Casino game revenue is up 53% during the lockdown, but this game isn't just about totals


App Teardowns

ASO Teardown: Ultimate Guitar Knows How to Optimize ✅

In this ASO teardown we'll be examining the keyword and on-page strategy of Ultimate Guitar


Insights

Market Volatility Catapults Robinhood's Downloads for Second Time in 2020

No-fee Robinhood is enabling mere mortals to take their chances in the stock market


App Teardowns

ASO Teardown: News Break Gets the Downloads, but Not Because of Its ASO Strategy...

In this ASO teardown we'll be examining the keyword and on-page strategy of News Break


This Week in Apps

This Week in Apps #12 - Protests and Recovery

Widespread protests have taken center stage, changing trends in the app store


Insights

Airbnb Downloads Recover to Pre-COVID Levels in the U.S.

A sigh of relief for Airbnb in its journey to recovery


Insights

Demand for Police Scanners Challenges Tiktok, Youtube, and Facebook in the App Store

Nationwide protests are driving massive downloads for Police Scanners and News Apps


App Teardowns

ASO Teardown: Hulu's Critical Mistakes Mean Lots of Wasted Opportunities

In this ASO teardowns we'll be examining the keyword and on-page strategy of streaming service Hulu


Insights

All the Bits - Twitch Revenue Quadruples During Lockdown

The once gamer-focused platform is now used by everyone, which means more downloads and more revenue!


Insights

Zynn Launches, Challenges TikTok and Dethrones Zoom

Just when TikTok thought everything was going well...


App Teardowns

ASO Teardown: Lose It! Calorie Tracker - How to Do App Store Optimization Right

In this ASO teardowns we'll be examining the keyword and on-page strategy of Lose It!


This Week in Apps

This Week in Apps #10 - Ubisoft puts up a fight, Oculus Quest's first birthday, and more

Getting back to business (almost) as usual, which means IP right violations for game developers


Insights

The Numbers Behind Area F2, The Rainbow Six Clone Ubisoft Took Down by Force

Let's find out just how many downloads does it take to tick Ubisoft off


Insights

Happy Birthday to the Oculus Quest - Charting First Year Demand

Using app downloads to estimate unit sales for the Oculus Quest sales


App Teardowns

ASO Teardown: Duolingo Commands Every Keyword in its Category

In this ASO teardowns we'll be examining the keyword and on-page strategy of Duolingo


This Week in Apps

This Week in Apps #9 - Airbnb's Recovery, Houseparty, Fitness Coach, Walmart, and more

Being able to leave the house is reversing some lockdown trends slowly, but not all.


Insights

Demand for Walmart's Flagship App Tops Amazon's for First Time in 2020

A look into how Walmart's mobile strategy is chipping at Amazon's competitive advantage


App Teardowns

ASO Teardown: How Uber Eats Competes Against Rival Food Delivery Services on the App Store

In this ASO teardowns we'll be examining the keyword and on-page strategy of Uber Eats


This Week in Apps

This Week in Apps #8 - Google Maps, E-Scooters, and Starbucks Prove Things are Starting to Open Up

The US economy is reopening, and the impact can already be seen in app downloads across a multitude of categories


Insights

Electric Scooter Rental Downloads Grow 3.5x as Bird, Lime, and Spin Returns to Cities

In the age of social-distancing demand for alternative modes of transportation is growing.


Insights

Shopify Launches Shop, Takes Top Rank from Walmart and Challenges Amazon

A strategic move by Shopify propels their new shopping assistant to the top of the charts


Insights

Google Maps Downloads Rise for the Third Week in a Row

Countries re-opening has a direct impact on app downloads


App Teardowns

ASO Teardown: What's a Household Name like Spotify Doing to Get Ahead on the App Store

In this ASO teardowns we'll be examining the keyword and on-page strategy of popular music streaming service Spotify


This Week in Apps

This Week in Apps #7 - TikTok's New Record, India ♥️ Fortnite but not Amazon, Facebook's Zoom-Envy, and more

What does China's "new normal" look like? Facebook puts up a fight, the USPS is in demand.


Insights

India and Brazil Push TikTok's Downloads to a New All-Time High

TikTok continues to break records with quarterly downloads reaching an all-new high.


Guides

How to Evaluate the Success of Your ASO Keyword Strategy

How do you determine if the effort you've put into your keyword strategy and ASO are working out? This guide will show you what to measure and how.


This Week in Apps

This Week in Apps #6: New App Stores, Fortnite, Stimulus, and more

Fortnite's Epic walks back its decision to bypass Google Play, Apple expands its App Store, and more.


Insights

Audible vs. Kindle: E-books Outperform Audiobooks During Social Distancing

Both e-books and audiobooks surge during the pandemic, but one pulls ahead


Insights

Epic Begrudgingly Brings Fortnite to Google Play

After months of fighting with Google, Epic gives up fight and puts Fortnite on Google Play


Insights

Verizon Chases Zoom, Acquires Blue Jeans to Get Into Video Conferencing

Video conferencing is the future, according to Verizon


Guides

How to Improve Your ASO by Analyzing Your Competitors' Keywords

Learn how to analyze your competitors' keywords in order to improve your App Store Optimization


This Week in Apps

This Week in Apps #5: Quibi Launches, YouTube & Chill Hits 1M Downloads, Shopify, the IRS, and more.

Life continues amid the global lockdown, and the market is adjusting to this new reality.


Insights

Airtime is the Netflix & Chill for YouTube — Hits 1,000,000 Downloads

Is streaming alone less fun than streaming together? Airtime says yes a million times.


Insights

Hollywood's $1.75 Billion Bet on Short-form Video Streaming

Quibi's launch brings together premium content with short-form video streaming


Insights

Downloads of Shopify's Package Tracker Arrive Double as Online Shopping Increases

Increase in online shopping pushes growth of package tracker in the US.


Insights

Instacart's Extraordinary Growth, By the Numbers

Instacart grows by a factor of 10 during the lockdown


This Week in Apps

This Week in Apps #4: Europe Gets Disney+, ClassPass Hits Rock Bottom, Etsy Gets into Face Masks, and more.

COVID-19 and the lockdown its necessitating continue to push app consumption ot new extremes.


Insights

HBO Goes Free to Slow the Spread, Pushing Downloads Up 500%

Streaming providers race to grab attention during the lockdown.


Insights

Disney+ Arrives in Europe, Gains More than a Million new Downloads

The numbers behind the rollout of Disney+ in Europe.


This Week in Apps

This Week in Apps #3: Things are slowing down, a Zoom alternative, and more.

Exaggerated trends are continuing to be the norm on the App Store and Google Play


Insights

The Open Source Zoom Alternative with More than 1.4M Downloads

A free alternative to Zoom is taking off all around the world


Insights

Burger King Steps Up and the Downloads Follow

Burger King is getting more downloads than McDonald's


Insights

Instacart Sees Amazon-Like Download Surge

As restaurants close for safety many are relying on the gig-economy for grocery shopping


Insights

Move Over CNN, Fox, People Want Their News Aggregated!

New aggregation services are growing at a faster pace than traditional media


Insights

Airbnb, Uber, and Lyft Downloads Hit All-Time Lows

The impact of COVID-19 on sharing-economy apps is mind-blowing.


This Week in Apps

This Week in Apps #1: Zoom Hits a Million Downloads in One Day, Peloton, Disney+, and More.

Zoom hits new all-time highs, Peloton tops fitness apps, and an ASO hack.


Insights

The Impact of a Nationwide Quarantine on App Store Downloads

The biggest trends in App Store downloads we're seeing in Italy right now


Insights

How the Coronavirus is Impacting Downloads of Business Apps

Working from home is resulting in millions of downloads for business apps.


Guides

The Most Common ASO Mistakes You Can Avoid

ASO not working as expected? You're probably making some of these common mistakes.


Guides

What's Subscription Churn and What You Can Do to Reduce It

Fighting churn is as essential to your success as getting new users. Here's how you can do that.


Guides

What You Can Learn from Your Uninstalls & How to Eliminate Them

Learning from your competitors is a great way to advance your app and win over new users.


Guides

Why You Have to Read Your Competitors’ Reviews (and How to Do It Effectively)

Learning from your competitors is a great way to advance your app and win over new users.


Guides

How to Double the Size of Your Keyword List in the App Store

Unlock more characters to use for keywords. Here's how to do it and what to do with it.


Guides

How To Turn More Impressions Into Downloads with A/B Testing on Google Play

Learn how A/B testing can help you get more downloads by improving your app store conversion rate.


Guides

13 Free & Easy Ways to Promote Your App & Get More Downloads Now

Looking for more downloads? Follow these easy and free ways to get your app in front of more people quickly.


Guides

5 App Store Optimization Trends In 2020 You Shouldn't Ignore

Continue to improve your app store optimization by keeping up with the latest trends.


Guides

How to Keyword Research - 9 Steps to Find the Perfect App Store Keywords

Use this techniques to find hundreds of keywords to rank for quickly, and boost your ASO overnight.


Guides

How to Choose the Right Keywords for App Store Optimization

Getting more downloads with keyword optimization means being able to spot the top performing keywords and ignore the rest.


Guides

How to Get Your Android App Featured on Google Play

Follow these tips to increase your chances of getting featured on Google Play.


Guides

How to Get Your App Featured on the App Store

Increase your chances of getting featured on the App Store by following these tips.


Guides

Optimizing Your App’s Name to Get More Downloads

Learn how a few simple changes to your app's name can increase your visibility and gain more downloads.


Guides

Our App Store Optimization (ASO) Checklist

Follow our ASO checklist to make sure your app is optimized for the App Store and Google Play.


Guides

App Store Connect Keyword List Optimizer

A tool to automatically optimize your App Store Connect keyword list and increase your chances of getting found on the App Store for more keywords.


Guides

How to Optimize Your Keywords List in App Store Connect

7 Simple tricks you can use to get more keywords into your App Store Connect keywords field


AF Chats

📺 Winning App Store Optimization Strategies - with Peter Godtfredsen

ASO consultant Peter from Mobtimizers joins us to discuss App Store Optimization strategies and shares his framework for success as well as tips and tricks.


Guides

The Secret to Effective ASO is Optimizing for People

Learn how to turn the results of your traditional App Store Optimization efforts into real downloads by improving your download conversion.


Guides

📺 5 Essential Tips To Improve Your App Store Optimization

Traditional ASO, which focuses on keywords, can help get your app noticed but views don't mean downloads. In this video we share 5 tips to get more downloads.


Guides

13 Power Tips For Replying To Reviews

Engaging with users is essential to the success of any app. Here are 13 tips to always keep in mind.


Guides

Advanced Lead Generation Tactics for SDK Makers

Tips to help you leverage insights to get more app publishers to install your SDK.


Insights

App Store Downloads Show China’s Workforce is Working From Home

Much of China’s massive workforce has been grounded since the novel coronavirus hit the country, forcing companies across the country to shut down temporarily.


Insights

TikTok is Proving that All Publicity is Good Publicity

TikTok's in the news, and downloads are flying up and to the right!


Insights

Microsoft Teams Dethrones Slack, Becomes Most Downloaded Business Chat App in 2019

There's a new sheriff in team messaging town, and it's giving Slack a run for its VC money


Insights

Apple Erases More than 20 Million Ratings in Two Days

Many developers, large and small, woke up last week to a very sad reality, where their apps were stripped of thousands of app ratings.


AF Chats

📺 Everything Interesting from Apple's WWDC 2018

Ariel and special guest Joe Cieplinski discuss the highlights from WWDC and what the future holds for app development.


Insights

What Kind of Apps and Games Get Featured on Google Play?

Getting featured on Google Play is something every Android developer would like to experience, but it isn’t something you can just ask for or pay for.


Insights

This is What Going Viral Looks Like – The Numbers Behind FaceApp

FaceApp has been in the news a lot this week. The seemingly magical AI face morphing app went viral earlier this week, resulting in a meteoric rise in Top App charts.


Insights

Snapchat’s Gender Swap Filters = 41% More Downloads

SnapChat's new investment in filters seems to be paying off. Big time!


Insights

Who’s Using Apple’s ARKit (2019)?

Apple has been pushing ARKit as the future. Here's a lok at who's using it so far in 2019.


Insights

The Time The U.S. Government Took Over The App Store & Google Play

Did you know the IRS has a mobile app? Here's a look at it's performence this tax season.


Insights

Microsoft Goes All-In On React Native For Their Mobile Apps

A look under the hood of many Microsoft apps shows they're moving to React Native


Insights

Honey Comes and Goes – A Lesson In App Marketing

This app went viral overnight. Here's how they did it.


Insights

Shazam for iOS Sheds 3rd Party SDKs

A look under the hood of Apple-owned Shazam shows it's getting rid of 3rd party SDKs. Here are all the SDKs that got the axe.


Insights

Square Takes On PayPal With Its New In-App Payments SDK

Payment processors are squaring off on mobile. Here are the winners (and losers).


Insights

Thousands of iOS Apps Lost Half of Their Ratings This Weekend

App Store bug strips popular apps of their hard-earned ratings. Here's everyone that was affected.


Insights

The Numbers Behind Apple’s Best Apps & Games of 2018

Apple just revealed the top apps of the year. Here's why these were chosen.


Insights

Apple Leaves More Than 6,200 Mac Apps Homeless

Mac App Store bug kicks 20%+ of apps out of the store. Here's how big this issue is.


Insights

Who’s Downloading Mobile Banking Apps?

Banks are competing over your attention, now through your pocket. Here are the winners and losers.


Insights

Spotify was downloaded on 25 million iPhones in the U.S. in 2018

Music streaming apps are growing. Here's what the landscape looks like.


Insights

Walmart Struggles to Compete With Amazon on The App Store

We all know Amazon is a power-house. But just how hard is it to compete with Amazon? Find out in this report.


Insights

Microsoft Challenges Firefox For 2nd Most Downloaded Mobile Web browser In The U.S.

Microsoft is actually kicking ass with their mobile browser. Here are the numbers to prove it.


Insights

Amazon’s App Downloads Quadruple During Prime Day

Amazon went all-in this Prime Day with ads on and off the store, and it worked. Here's the data behind their success.


Insights

iOS Developers Ship 29% Fewer Apps In 2017, The First Ever Decline - And More Trends To Watch

Apple's App Store shrank for the first time. See this and other app and mobile SDK trends in our latest annual report.


Insights

From Idea To 500,000 Users - An App Success Story With Christian Perez

In this episode of developer stories we talked to Christian Perez, an indie designer, about his journey


Insights

Making the Switch to Subscriptions – The Story of Ulysses

Changing your business model isn't an easy decision. Max tells us about building Ulysses and going subscriptions.


Guides

10 Changes to the App Store That Can Get Your App More Downloads

Take advantage of these tips to get more exposure and more downloads through the updated App Store in iOS11


Insights

Making Apps People Need - Litha Soyizwapi Creator of GauRider App

Litha saw a problem, designed an app to solve it, built it, and then promoted reaching the top charts — all by himself.


Insights

7 Insights From GSMA’s Mobile Connectivity Index

We analyzed the latest Mobile Connectivity Index from the GSMA and here are seven insights you need to know about.


Insights

Designing With Simplicity in Mind - Ryan McLeod of Blackbox

Award winning game Blackbox creator tells us about design decisions and crafting fun (but challenging) experiences.


Insights

Annual report: App Stores Start to Mature – 2016 Year in Review

In our latest annual report we dive into app development trends, store growth, and the technologies powering apps.