Featured
The Algorithm Prefers Trends, But That's Not All
This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.
This Week in Apps - It's All a Streaming Game
#141 - Disney's got a big hit, Hive tries to replace Twitter, Walmart's big Black Friday, and the hottest shopping apps.
The World Cup is Peak Streaming for Sports! Where are They watching?
The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from ...
Weekly News & Insights to Help Your App Win
Join 65,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.
Move Aside Mastodon, there's a New Twitter Replacer in Town
Leaving Twitter is all the rage these days. My entire timeline is full of people saying goodbye to the platform they'r...
Where's Everyone Shopping? The Most Popular Shopping Apps this Holiday Season
The holiday shopping season kickstarted very early this year. What used to start with Black Friday at the end of Novem...
Walmart's Big Black Friday Push Left Amazon Behind
Walmart and Amazon were both ready for battle this holiday shopping season. Amazon thought it'd beat everyone with its...
Disenchanted is Disney's Biggest Streaming Hit of the Year!
Disney's Enchanted was a huge success back in 2007, so long ago it was time for a sequel. That happened! Disenchanted,...
App Store Optimization is Easy When You Know This
A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)
This Week in Apps - That's a Real Trend!
#140 - Twitter earns a million in three days, the highest-earning apps and games, Klarna's loss, and more!
Another Record Crushed! The Highest Earning Games in October
Last week we looked at the most-downloaded apps, which means this week, it's time to rank apps and games by revenue. ...
A Streaming Blunder Leads to 3,500% Growth in Downloads for These Apps
While browsing the top apps in the US I noticed an icon I haven't seen at the top of the chart before. That icon was f...
The Day Twitter Blue Finally Made Real Money
A lot is going on at and with Twitter right now. There are lots of opinions out there, all of which I will ignore and ...
Affirm Takes the Lead from Klarna in the US
Black Friday -- the official one, not the excuse lots of retailers are using to offer discounts in October -- is just ...
TikTok's Comeback! The Highest Earning Apps in October
This week I also ranked the highest-earning apps in the US, and was welcomed by a new winner -- TikTok! 
This is How Vrbo is Beating Airbnb
Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.
This Week in Apps - Looking for Stability?
#139 - Gas is making money, the most downloaded apps and games, and the rise of cheap shopping (again).
Where Facebook is (Still) On Top - The Most Downloaded Apps in October
Now that October is all done, and that I've [looked at numbers related to the Twitter madness](https://appfigures.com/...
Which Social Platforms Grew the Most In the Last Few Years? Not Snapchat...
A lot has changed for social platforms over the last few years, and the trend is clearly visible when looking at downl...
A Bit More Casual - The Most Downloaded Mobile Games in October
I crunched the numbers and ranked the most downloaded mobile games in the world for October, and it's safe to say ATT'...
Millions of US Shoppers Downloaded This New Chinese Shopping App
Fast fashion, also known as cheap fashion, has been gaining momentum over the last few years. That market generally be...
Gas, the Overnight Sensation, is Actually Making Money
I've been following Gas, an anonymous messaging app for kids I expected to disappear as quickly as it appeared. But I ...
This is the Biggest Mistake Optimizers Make!
Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.
This Week in Apps #138 - Everyone's Breaking Records!
Twitter's revenue grew in October, Mastodon's downloads rose after Elon's takeover, Taylor Swift broke the App Store, and more!
Amazon's New Play for Music Streaming
Spotify and Apple Music are the most popular destinations for music streaming these days (even though Pandora is one o...
YouTube's About to Lock In Its App Store Revenue Lead
YouTube has become one of my main channels for acquiring knowledge and entertainment these days. In other words, it's ...
Twitter's App Revenue Grew in October, But...
October is behind us, which means it's time to take a look at Twitter's in-app revenue. This month is a bit special - ...
