Insights

AppLovin Bought the "Other" Wordle - Was it Worth it?

Remember Wordle, the simple word game that took the internet (and eventually the App Store) by storm back in January? ...


Insights

Airbnb is No Longer the King of Short-Term Rentals...

Airbnb has made an amazing comeback in the last month. After having downloads disappear due to lockdowns in early 2020...


Insights

Is the Ride Over for Twitch?

Twitch has had a great run over the last few years. The streaming platform for gamers that's owned by Amazon was growi...


Insights

Was Bumble's Big Price Squeeze Worth It?

Bumble has been one of the highest earning apps in the US for a very long. While it isn't earning as much as swipe-mas...


Insights

The VPNs that (Still) Dominate Russia

Shortly after Russia's invasion of Ukraine began back in February, VPN apps became the most downloaded class of apps i...


Keyword Teardowns

#57 - The Interplay Between Keyword Placement and Ratings

How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.


This Week in Apps

This Week in Apps #113 - That's Pretty Ambitious!

A look at Twitter's revenue, the most downloaded apps and games, the job market, and another IRL app that's beating covid.


Insights

How Far is Twitter From Elon's Target?

April is behind us, which means it's time to check in on Twitter's subscription revenue. That's something I've been do...


Insights

Is Facebook Officially a Relic? The Most Downloaded Apps

I crunched the numbers and ranked the most downloaded apps in April, and I'm excited to share that things are pretty m...


Insights

App Tracking Transparency Continues to Hurt – The Most Downloaded Games

I crunched the numbers and ranked the most downloaded games in April, and even though this list has a variety of hyper...


Insights

Indeed New Thing Hits a Milestone

I've talked about jobs quite a few times in the last few weeks. We looked at [LinkedIn](https://appfigures.com/resourc...


Insights

Eventbrite Beats COVID (and Then Some)!

2022 is seeing the return of everything IRL, from concerts to sports and vacations. I looked at how apps like [Ticketm...


Keyword Teardowns

#56 - The Key to Apple's Heart

The App Store rewards apps and games that leverage certain features over apps and games that don't.


This Week in Apps

This Week in Apps #112 - The Race is On!

Hulu's silent growth, McDonald's way ahead, the highest earning apps and games, and more.


Insights

Hulu's Revenue is Exploding While No One's Looking

I talk about streamers all the time, and I almost always focus on the big namesHBO Max and Disney. They're popular, th...


Insights

McDonald's Is the Fastest Growing Food App in Its Group

Food delivery apps have grown a bunch over the last couple of years as everything moves to be done from home. That cau...


Insights

The Highest Earning Apps in April

Are apps still making money? Why yes, yes they do! I crunched the numbers and rounded up the top 10 highest earning ap...


Insights

The Highest Earning Games in April

With April behind us, I crunched the numbers and ranked the highest earning games in the US, and to compare this list ...


Insights

Johnny Depp Stars in... Court TV!

Johnny Depp is in court, and an app most people didn't even know existed is having a great couple of weeks. ![](https...


ASO Guides

How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts

Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.


ASO Guides

How To Run an A/B Test in App Store Connect (aka. Product Page Optimization)

A/B testing is the easiest and best (and safest) way to grow your downloads. Here's how to actually do it!


This Week in Apps

This Week in Apps #111 - They're All Talking About It!

Apple's about to delete 35% of the App Store, Elon doubles Twitter, Trump joins his own social media network, and more.


Insights

Trump Leads the App Store

Remember Truth Social, the Twitter clone launched by Donald Trump earlier this year? The app many thought could have...


Insights

Everyone (Isn't) Leaving Twitter

The big news this week came after a few weeks of internet struggle for iron man. Elon Musk has officially acquired Twi...


Insights

Apple Gets Ready to Eliminate Almost 30% of Apps in the App Store

News emerged last week that Apple has been emailing developers who haven't updated their apps in over two years and th...


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