Insights

Is Threads Still a Threat to X - Here are the Numbers

After being the most downloaded app in the App Store and Google Play for several days and breaking download records, Thr...


Insights

More App Developers Are Choosing Flutter Over React Native in 2023

The rivalry between Google's Flutter and Meta's React Native has been going on for quite a few years. Both come with a s...


Insights

CapCut, TikTok's Video Editor, is About to Dethrone the Incumbent

When CapCut launched a standalone video editor app it was clear it'd rise to the top and dethrone incumbents that have e...


Insights

Is Candy Crush Running Out of Steam?

Candy Crush is undoubtedly one of the most famous mobile games ever in existence. Every mom has heard of it and many eve...


Insights

This Trend Has to Stop - Why Lapse is Doomed to Fail

A new app has managed to claim the 1 spot on the App Store this week. Many apps managed to do that this year, so what's...


This Week in Apps

This Week in Apps - Play to Win

#181 - YouTube's NFL push, Clubhouse's downfall, the highest earning apps and games, China, and another successful food promotion.


Insights

The NFL is Now On YouTube TV

The NFL season kicked off a few weeks ago, and with it, something new - YouTube has taken over the streaming rights to t...


Insights

Downloads Are Down 99.8% Since Peak for This App, And It's Not Threads!

A lot of attention has been given to Threads, Meta's Twitter (aka X) clone that came and went in a social media spectacl...


Insights

Video Means Money - The Highest Earning Mobile Apps in August

I crunched the numbers and ranked the highest-earning mobile apps in August, and like last month, I expanded the ranking...


Insights

China's Dominance is On Display - The Highest Earning Games in August

I crunched the numbers and ranked the highest-earning mobile games in August, and just like apps, I expanded the ranking...


Insights

National Cheeseburger Day Led to a 790% Increase In Downloads For This App - It's Not McDonald's Or Wendy's

I love a good food for downloads campaign, and although we saw a few this summer, we haven't seen nearly as many as I'd ...


This Week in Apps

This Week in Apps - How Big Was the Summer for Apps and Games?

#180 - Netflix game downloads surge 67%, Snapchat+ revenue soars, TikTok tops app downloads, China mobile gaming rises, Classdojo's in-app revenue grows immensely.


Insights

The Summer Rush Resulted in a 67% Increase in Downloads for Netflix's Games

Netflix is primarily known for its streaming service, but a few years ago, Netflix got into the mobile game space. It st...


Insights

Snapchat's In-App Revenue Grew Double Digits in August

Snapchat, Snap's now year-old in-app revenue stream, has hit its highest month of revenue in August, up more than 12 mon...


Insights

Goodbye Threads - The Most Downloaded Mobile Apps in August

August was a good month for downloads. Well, for everyone but Threads. We crunched the numbers and ranked the top 10 ...


Insights

China's Growing - The Most Downloaded Mobile Games in August

I crunched the numbers and ranked the top mobile games in the world by downloads for the month of August, and can you gu...


Insights

Education Goes In App - The Biggest Back to School for Classdojo

The pandemic pushed a lot of otherwise physical school-related activities to the web and mobile, and during covid that w...


ASO Guides

How to Validate Your App Idea and Nail Your Launch with Competitive Research (with Examples)

Have a great idea for an app or game? Learn how to make sure it'll work by following these simple steps.


Keyword Teardowns

#104 - Your ASO Better Be Ready When It Comes

Trends change in the App Store very quickly. Here's what you need to do to be ready with ASO.


This Week in Apps

This Week in Apps - Are Your Downloads Down?

#179 - X and ChatGPT had their best month of revenue in August, Disney's losing streak, is Instacart still growing? and a high-level look at downloads and revenue ont he App Store.


Insights

Twitter's First Full Month as X is Also Its Highest in Mobile Revenue

August is behind us which means it's time to check in on Twitter's, I mean, X's revenue. August was X's first full mont...


Insights

Are Your Downloads Down? You're Not the Only One...

The last few years have been very strange in the App Store, and if you've been reading the newsletter for long enough yo...


Insights

Instacart is Going Public - Is It Still In Demand?

Instacart, the gig economy's shopping app, has filed to go public. If you haven't used the app, Instacart is like askin...


Insights

ChatGPT's Mobile Revenue Grew 38% in August

ChatGPT's own mobile app has been out for several months now giving us a glimpse into how important it is to have a mobi...


Insights

August Ended Disney+'s Longest Losing Run

Disney's revenue has generally been growing ever since it was introduced back in 2019. This year, however, revenue star...


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