Keyword Teardowns

How to Miss the Mark by Optimizing for the Wrong Keyword

Follow my process for making sure you're optimizing for the best keyword to get more downloads.


Insights

Notion Exploded in Popularity Last Year

Have you switched to Notion? I have. When it comes to team collaboration, there are a whole bunch of options, but I'd...


Insights

Indeed Cements its Lead as the Most Popular Job Search App

The job market is in a very strange place right now. On the one hand, lots of people are moving around now that work f...


Insights

Why is EA Games Shutting Down Apex Legends Mobile?

Earlier this week, EA Games announced its decision to cancel Apex Legends Mobile, a game it released less than a year ...


Insights

Paramount Has a New Plan to Beat Peacock - Will it Work?

Earlier this week, Paramount [announced](https://www.fiercevideo.com/video/paramount-merges-showtime-paramount) it wil...


Insights

Home Automation is Growing Beyond Tinkerers

Home automation, aka being able to turn your lights on from your phone, is quickly becoming mainstream. I say that not...


Keyword Teardowns

An Easy Example of Bad ASO Keyword Strategy

A fundamental tip for App Store Optimization that could be costing you downloads.


This Week in Apps

This Week in Apps - The Top (isn't) Stagnant

#149 - The most downloads and highest-earning apps and games in November, plus where we are and how we got here for non-native frameworks.


Insights

RIP Video Editors - The Most Downloaded Apps in December

I crunched the numbers and ranked the most downloaded apps in the world in December, and in case you want to jump ahea...


Insights

It (Finally) Happened - The Most Downloaded Games in December

Unlike apps, games saw the exact opposite trend in December with downloads moving up instead of down, in part thanks t...


Insights

Candy Crush is... Crashing - The Highest Earning Games in December

Let's continue with games and get the full picture. In addition to downloads, this week I also crunched the numbers an...


Insights

Lensa AI Slipped In - The Highest Earning Apps in December

And last in my rankings are the highest-earning apps in the US, which I also rounded up this week. And unlike all the ...


Insights

The Most Popular Non-Native Framework Isn't React Native (or Flutter)

Last week I shared a surprising insight about React Native that generated a lot of feedback. Thanks to everyone who sh...


Keyword Teardowns

Did You Know the App Store's Algorithm Remembers Everything?

An analysis of the keyword "ChatGPT" on the App Store highlighting ASO tips and tricks you can use to improve your app's ranks.


This Week in Apps

This Week in Apps - Lots of Upside Down

#148 - Native vs non-native app development, VR's new record, Gas goes to Discord, Snapchat's new record, and more!


Insights

Fewer Apps Built with React Native Shipped in 2022

The debate between native and non-native development has been raging for years. Some believe native development is the...


Insights

Six Months and $7,000,000 Later, Discord Acquires Gas.

Earlier this week, gamer-chat [Discord announced it's acquiring Gas](https://discord.com/blog/welcoming-gas-to-discord...


Insights

Meta Quest Holiday Sales Set a New Record

Christmas day is an interesting day in the App Store (and on Google Play). In addition to a bunch of Santa apps that r...


Insights

Is This the End of Crypto? Top Crypto App Downloads Dropped 65% in 2022

The end of crypto is here. Well, I'm not exactly sure about that. After all, Bitcoin did rise above 20K this week. B...


Insights

Snapchat Hits New App Revenue Milestone in December

I looked at the revenue of Snapchat, the in-app purchase Snap is using to (finally) monetize its app by offering early...


Keyword Teardowns

The Key to App Store Optimization

A real-world example of ASO mistakes developers make that hurt their dwonloads


This Week in Apps

This Week in Apps - Slowing Down

#147 - Fewer apps shipped in 2022, Twitter's revenue is still growing, Disney's back, buying cars, and more.


Insights

Twitter's App Revenue Grew a Whopping 1,829% in 2022

December is behind us, which means it's time to continue the tradition and look at Twitter's app revenue. Although re...


Insights

App Developers Slow Down in 2022

I'm working on a new report that digs into the evolution of the App Store and Google Play in 2022. It's not done yet, ...


Insights

More People Turned to Mobile Apps to Buy a Car Last Year Than Ever Before

Buying a car can be a pretty lengthy and not always simple experience. That's the status quo apps like Carvana were se...


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