Pinterest, too

Pinterest set a record high for single-day downloads on the App Store this week, netting more than 297K downloads globally based on our estimates.

Pinterest downloads in the App Store

Countless tutorials have made their way into YouTube and social media showing how to “redesign” the look of your iPhone using custom icons (thanks to Shortcuts). All rely on Pinterest for creatives.

This massive jump comes at a great time for Pinterest, which followed rival social media networks and added stories earlier this week.

Weekly News & Insights to Help Your App Win

Join 45,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.


Related Resources

Insights
Downloads Down, Revenue Up - The State of Mobile Apps in December 2025

December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.

Insights
Polymarket's Downloads Explode as Wall Street Bets $2B on Prediction Markets

Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.