VSCO (pronounced Visco, I'm pretty sure), a photo/video editing app, saw an explosion of downloads this week which propelled it to the top of the App Store, dethroning kingmaker TikTok.
Daily downloads grew nearly 10x, from around 60K to more than 480K on Tuesday and 530K on Wednesday.
It's interesting timing considering Capcut was all the rage the last few week, and shows just how integrated TikTok is. To me, this also means TikTok users are getting serious about what they post, and wanting it to look unique, which opens up the market for editors and will soon spring a gimmick war.
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