VSCO (pronounced Visco, I'm pretty sure), a photo/video editing app, saw an explosion of downloads this week which propelled it to the top of the App Store, dethroning kingmaker TikTok.
Daily downloads grew nearly 10x, from around 60K to more than 480K on Tuesday and 530K on Wednesday.
It's interesting timing considering Capcut was all the rage the last few week, and shows just how integrated TikTok is. To me, this also means TikTok users are getting serious about what they post, and wanting it to look unique, which opens up the market for editors and will soon spring a gimmick war.
May’s top app charts were mostly stuck, but ChatGPT kept growing in downloads while TikTok kept leading revenue and Google One climbed into the top five.
Apple's WWDC 2026 app song named a tiny slice of the App Store, but the apps behind the lyrics are far bigger, older, and more successful than average.