TikTok had its biggest month of revenue in the U.S. in May. We estimate the video platform ended the month with $7.2M of net revenue in the U.S. App Store. That's quite a lot considering in-app purchases aren't even TikTok's main source of revenue.
Why am I only looking at the App Store?
Because I'm going to compare in-app revenue to China!
In TikTok's home base, China, things look very different. And by "different," I mean higher.
Net revenue in China totaled $14.2M in May, twice as much as TikTok earned in the U.S. It wasn't TikTok's biggest month in China. That was March, which brought in $16.6M in net revenue, according to our estimates.
So far this year, TikTok has brought in $31M in net revenue from the U.S. App Store and $76M from China. Remember, that's all after Apple took its cut.
TikTok's big, so what? In-app payments in TikTok are contributions users give creators, so growing revenue means growing engagement. The serious kind of engagement. That's an incredible payoff for the growth teams at TikTok that have been executing wonderfully over the last few years.
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