One last streamer for this week. I promise.
If you look at the top chart in the U.S. this morning, you'll see a streamer up top. Not the one from last week... This week it's Paramount+, one of the latest entrants to the streaming race in the U.S.
The App Store is very responsive to demand, and the charts update very quickly, which we can see by the rise of Paramount+. In the last 48 hours, the app climbed the ranks quickly, starting at #103 on Wednesday and reaching #1 just a few hours ago.
Content is (still) king!
I mentioned that when talking about Peacock, and it applies here again. With every cable channel turning into a streaming app, the obvious question was, "would they get them all or stick with a few" and the answer is increasingly getting clearer.
Ideal for users? Not really. Good for streamers? Yes, but only in the short run. A bundler has to come and create the cable of streaming. Amazon tried to do it a few years ago, but it didn't take off. I'm sure they'll try again. My money's still on YouTube.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.