Spotify (Tries To) Paint it Green

The success of Clubhouse, the audio-only social network that got popular earlier in the year, hasn't gone unnoticed.

Last week Spotify released an app that's pretty much a direct clone of Clubhouse but has a green theme. It's aptly called Greenroom (which I accidentally called greenhouse on Twitter...)

Clone or not, I expected a big name like Spotify to draw a lot of attention to anything new it releases.

Let's see how the release went for the green giant:

Well... I expected more.

Downloads in the App Store peaked at 12.7K last Thursday and declined sharply right after, according to our App Intelligence. We estimate that between 6/16 And 6/22, Spotify Greenroom saw a total of 47K downloads in the App Store globally.

The Android version of Greenroom is still in private beta on Google Play, so we don't have estimates on it, but we'll share those once it launches officially.

Do you think Spotify chose to launch iOS officially first because that's how Clubhouse did it, or because of more legitimate reasons?

I find this launch interesting not only because I've been following Clubhouse for the last few months, but also because I expected that competing with it won't be too hard. It looks like it might be, and for the obvious reason — everyone's already on Clubhouse.

Twitter's lackluster launch of Spaces was pretty much the same, so it's not just Spotify.

That's the first-mover advantage that Clubhouse has and that its investors were hoping for.

I don't know where Clubhouse is heading, but if you ask me, making money for itself and for its creators is the name of the game, especially if we look at Twitch and TikTok.