Did you buy anything on sale this Prime Day?
Amazon's annual Prime Day took place earlier in the week and looking at downloads, we can tell Amazon's certainly still got it.
On Monday and Tuesday, Prime Day 2021, Amazon's mobile app saw a bump of 43% in downloads globally* across the App Store and Google Play. According to our estimates, in those two days, downloads exceeded 700,000 downloads from iPhones and android all over the world, not including India.
I took India out because Prime Day didn't happen there this year, and it's Amazon's biggest market in downloads, so it would have skewed everything.
Why's this important? 700K new users is higher than the last two Prime Days (in 2019 and 2020) and comes after a year where almost everyone moved much of their purchasing online because of the pandemic.
Back in 2018, Amazon had its most successful Prime Day of downloads, adding a little over 800,000 downloads in two days. But that was with ads running during the World Cup (and a seemingly endless ad budget), which isn't the case this time.
If you wrote growth off for Amazon because of market saturation, you might want to reconsider that.
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