I've analyzed Clubhouse more than once in the last year, but I mainly focused on downloads. Thanks to the launch of the Android app, those have gone up by a factor of 15 when compared to April.
But as I analyzed this latest trend, something else popped out that I wasn't really expecting.
Based on our estimates, one country is responsible for about 40% of the nearly 30M downloads Clubhouse has seen since launch. That country isn't the U.S.
That country is India.
Now that Clubhouse is on Android, that's kind of expected for Google Play. But, India is also the country with the most downloads for the iOS app, edging out the U.S. by nearly 2M downloads.
It is interesting to see how audio-only propagated across languages and countries. I initially dismissed it as being harder to connect people across languages and countries but what I didn't think about is that groups can form around a single language more easily than they can on Twitter, where there's more pressure to use English because of how many people will see it.
The same seven apps held the same seven download spots. Revenue told a different story, and a short-drama app from Singapore crashed the top 10.
MLB app downloads jumped 43% this February while revenue climbed to $3.5M, signaling a stronger season ahead for baseball on mobile.