Disney's new princess

Black Widow, the MCU's latest episode, opened last weekend, and unlike F9, which went with the (very) old model of theaters only, Disney+ released Black Widow with its hybrid premium model.

Guess who won... (Not F9)

App revenue climbed to the highest it's ever been across the App Store and Google Play last weekend. Between Friday and Sunday, Disney+ earned $7.9M in net revenue, meaning after Apple and Google took their fee, in the U.S. alone.

And the trend hasn't sloped down yet. The between Monday and Wednesday, Disney+ hauled in another $7.5M of net revenue in the U.S. for a total of $15.4M since launch.

I criticized Disney+'s premium pricing in the past, and even though the numbers look good, I still think this is experimental for Disney and for the industry. I suspect other streamers are waiting to see how this pricing model behaves when not attached to a mega-brand like the MCU.

Weekly News & Insights to Help Your App Win

Join 45,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.


Related Resources

Insights
Manus AI Joins the AI App Race, But Can It Really Compete?

A few months ago yet another AI app came on the scene and stole the news cycle for a bit. That was Manus AI, an autonomo...

Insights
Instagram And TikTok Have Been Dethroned! The Most Downloaded Apps in the World in March

March was a very interesting month in app downloads. I crunched the numbers and ranked the most downloaded apps in the w...