If you've been paying attention to the news or the Air Quality Index lately, you'd know that a lot is going on right now. Fires, storms, and draughts are forcing us to be more aware.
What does that mean in terms of apps? More money!
According to the Mobile Revenue Index, revenue in the Weather Category in the U.S. App Store has crossed 800 for the first time! As of right now, the index stands at 848.44, which means the category has grown more than 8x since 2018.
The index has nearly doubled YoY twice already, going from 235.07 to 422.12 in 2020 and then more than doubling again in 2021.
Lead by The Weather Channel, Weather is one of the smallest categories, in terms of the number of apps available, in the App Store, and Apple owns two of them, which means competing isn't exactly easy. But with such growth, the category is becoming much more lucrative.
Check out the Top Weather Apps right now.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.