Instagram dethrones TikTok

We just published our monthly report of the most downloaded apps in July, and it comes with a small surprise.

TikTok wasn't the most downloaded app. Rival Instagram took its crown after a strong rally on Android that culminated in more than 48M downloads from Google Play alone. It ended the month with 59M downloads, leaving second place for TikTok, which saw 53M downloads in July, according to our estimates.

Facebook, WhatsApp, and Snapchat round off the top five overall.

Together, the top 10 most downloaded apps recorded 361M downloads globally and across stores, according to our App Intelligence.

Check out the full report for more analysis + the top apps by revenue.

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