We just published our monthly report of the most downloaded apps in July, and it comes with a small surprise.
TikTok wasn't the most downloaded app. Rival Instagram took its crown after a strong rally on Android that culminated in more than 48M downloads from Google Play alone. It ended the month with 59M downloads, leaving second place for TikTok, which saw 53M downloads in July, according to our estimates.
Facebook, WhatsApp, and Snapchat round off the top five overall.
Together, the top 10 most downloaded apps recorded 361M downloads globally and across stores, according to our App Intelligence.
Check out the full report for more analysis + the top apps by revenue.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.