Social media is slowly becoming all about creator monetization. We can see that when looking at Twitch's and TikTok's revenue, new tools being tested by Twitter, and the chatter around what's the future of Clubhouse.
Speaking of TikTok, its revenue hit a new milestone last month!
Monthly revenue in the Chinese App Store hit a new all-time high with $26M of net revenue, according to our estimates. TikTok's in-app revenue comes from coins, which are an in-app currency to reward creators. In essence, it's how much money creators are making on the platform.
According to our app intelligence, TikTok ended 2019 with $53 of net revenue from China's App Store, which jumped to $211M in 2020, and we estimate TikTok's China revenue will grow even more this year, to more than $275M.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.