Another popular app that's hit a new high is Discord, the gamer-friendly chat app that declined a biiiig offer from Microsoft not too long ago.
Since introducing in-app purchases, Discord's revenue has seen consistent month-over-month growth with a single exception. But in terms of cash, July 2021 was the month.
According to our estimates, Discord hauled in $5.7M in net revenue in the U.S. alone, from iOS and Android users in July. That's up 12% from June's haul, which was 11% higher than May. I can go on, but I'll save you the number game—the trend is very healthy.
Just so you have a little more context, let's zoom out a bit and look at numbers by year. Still in the U.S. only, Discord raked in $2M in 2019, $19.7M in 2020, and so far in 2021, $35.4M of net revenue. With four months to go in the year and a double-digit month-over-month growth rate, I expect 2021's total to triple 2020.
That's a big deal! Discord operates in a sector that, for the most part, is competitor-free. Slack might have the features but isn't at all aimed at the same crowd. Microsoft Teams? Even less so. Unless something big happens, and I can't see how, Discord's popularity has cemented itself, and as long as they don't mess up, growth will continue.
That's an IPO I'll be waiting for, even though I'm not a real gamer.
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