The Podcast Revolution has been the trend to watch this year, and while most eyes were on Spotify who kickstarted it with the acquisition of Joe Rogan's podcast, there's another app that's been benefiting from this trend.
Unlike the rise of Among Us!, this didn't happen by luck. Audible has been very aggressive about growth. Between ad campaigns running in and out of apps, original content, and lately a push for podcasts.
On the App Store, Audible uses in-app purchases so we can estimate its revenue. They don't on Google Play, so the following numbers will focus on the Apple side of things.
In January of 2021, Audible earned an estimated $3.2M in net revenue, meaning after Apple takes its fee. By May, it doubled to $6.3M, and in September, Audible raked in $11.4M in net revenue, according to our estimates. That's a 256% increase.
October is not over yet, but revenue for the month is already higher than September at $12M, according to our app intelligence. I can comfortably say that at this rate, Audible will start 2022 with three times the revenue.
What you need to know: Audible, the audio book and podcast app owned by Amazon, has seen revenue rise by 256% so far in 2021, likely from new excitement around podcasts.
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