On Monday Fox, the news company you probably heard of once or twice in the last year, released a new app dedicated to the weather. It immediately shot to the top of the App Store, and stayed there for several days straight. Right now, it's the most downloaded app in its category in the U.S.
The Weather category has been growing slowly over the last couple of years, making it a lucrative place for those who already have this kind of data and reach.
Just how big is it?
In September, the top 10 earners across both platforms brought in an estimated $5.3M of net revenue from the U.S.
Clime and The Weather Channel were the primary winners, earning more than half of the total in the month, followed by a long list of mostly-not-brand-names that all earned between $100K - $1M in the month, according to our app intelligence.
Fox comes in with enough firepower to take on both of the big guys easily. Its network reaches millions of viewers, and in today's climate (pun only somewhat intended), viewers are more loyal than ever before. Even if we're only talking weather.
I see this as a very smart move from Fox, who identified and entered a lucrative but not very competitive market with little friction. There's a lot of opportunity here, and just like the streaming game, it's just warming up. That pun was intended.
What you need to know: Fox introduced a new weather app this week and it had a very strong opening week where it dominated the top charts for several days. It enters a lucrative but quiet market that it has a good chance of dominating.
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