We just published our monthly report of the most downloaded and highest-earning apps for October. Let's have a look at the results:
Instagram was the most downloaded app in the world, with TikTok right behind it. Continued demand for Instagram in India pushed it to the top of the list again this month.
Spotify managed to squeeze into October's top 10 with 20M downloads. It's been absent from this list for quite some time, but the popularity of podcasts and Spotify's exclusives have been a great source of new interest (aka. downloads).
When it comes to money, Tinder reigns supreme. The highest-earning app in the U.S. in October was Tinder, which raked in $85M in net revenue in the U.S., according to our estimates. 95% of that haul came from the App Store, and the "rest" from Google Play.
The rest of the top 5 were all video apps, including HBO Max, YouTube, Disney+, and TikTok.
ChatGPT's mobile app is no longer alone in AI, but Appfigures estimates show it is still the revenue leader by a wide margin.
HBO Max filled its biggest remaining European gaps in 2026. The UK brought the biggest mobile audience, while Germany and Switzerland showed stronger revenue depth.