Did you know MrBeast has a mobile app?
In case you're not sure who that is, MrBeast is a YouTuber that gives people money for playing games. Oh, he's also one of the most popular channels on YouTube right now.
But earlier this year, MrBeast got into the app game and it's not for doing what he's known for -- He's selling hamburgers (and chicken, and other fast food that looks pretty delicious).
That's right. A YouTuber is now the owner of a restaurant chain. But! There are no physical restaurants... This is a "virtual" restaurant that uses local restaurants and 3rd party delivery services. And that sort of unique hybrid approach allows users of the MrBeast Burger app to order food in a bunch of cities and countries all over the globe.
If you've been following the newsletter, you've seen how hot the race for food delivery is. MrBeast's approach of not competing but leveraging is super clever. Super!
Since launching in December of 2020, MrBeast Burger was downloaded 1.8 million times from the App Store and Google Play globally, according to our estimates. The majority came in just around launch time when downloads hit 122,000 in a single day.
It's since slowed down a lot and is now averaging about 1,500 downloads a day globally, according to our estimates.
But... MrBeast has many millions of subscribers to his channel. It won't take much to bring this number back up, and probably higher. I'll keep an eye out for that.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.