TikTok hit a significant milestone this week that even though I wanted to skip because I've been talking about them a bunch lately, but I just couldn't because it was so massive. For the app and for the state of mobile.
On 11/18, before the Black Friday week, TikTok had a gigantic spike in revenue in the U.S. that's the most revenue the app has EVER seen in a single day. And if you're not new here, that's pretty challenging, considering TikTok's revenue has been growing at a record-setting pace over the last few months.
Net revenue in the U.S. App Store + Google Play hit $2.2 million on Thursday, according to our estimates. Previously, on a great day, TikTok saw a little over a million in net revenue, but never two.
But there's more! Not a record-setting day, but last week TikTok had another great day, that last spike you see in the chart. That spike added $1.6 million in net revenue from the US, which is still around 50% higher than what a spike looked like last month.
That's an incredible rate of growth! I predicted TikTok will become the highest earning app in the U.S. by early 2022, and I'm holding on to this prediction. YouTube has a lot to worry about right now.
By the way, that's the exact opposite trend of Twitch, which had a great 2020 but a pretty lousy 2021 in terms of revenue. More on Twitch next week.
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