We just published our monthly report of the most downloaded and highest-earning apps in November, and there are a few interesting things I noticed in what's normally a pretty standard report.
The table above shows the highest earners, so I'll start there. Tinder was, again, the highest-earning app in the U.S. for the third month in a row. This is a really amazing trend I didn't exactly expect.
YouTube, right behind it, grew 23% in November. That means they added $13 million in net revenue from the U.S., according to our estimates. It's a nice chunk of change, but they'll need to keep pushing if they don't want TikTok to beat them.
Switching to apps, which aren't in this graphic but are covered in the full report. Instagram beat TikTok, again, as the most downloaded app in the world. More on that below.
What I found very interesting is that for the first time since we started ranking apps back in 2020, Zoom was missing from this list. Zoom's downloads weren't enough to push it into the top 10, signaling the end of an era for the app that saved the world from lonely lockdowns and also haunts us in our sleep.
There's more to unpack, so if this interests you, I'd suggest reading the full report.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.