We just released our monthly report of the most downloaded games in the world, and this one's a bit different.
The total downloads for the top 10 games in the world shrunk 19% month-over-month. The familiar names, like Subway Surfers and Roblox, were doing pretty much the same as October, but the hyper-casuals that normally buy their way into the top spots weren't really there.
I suspect this is a direct result of Apple's App Tracking Transparency making targeting harder and campaign ROI lower to the point where pre-ATT spend just isn't enough to gain sufficient momentum.
Revenue was pretty similar to that of October, and while that may seem like a negative, I think it's a positive considering the massive drop in downloads.
Check out the full report to see the highest earners and for a more detailed analysis.
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