We just released our monthly report of the most downloaded games in the world, and this one's a bit different.
The total downloads for the top 10 games in the world shrunk 19% month-over-month. The familiar names, like Subway Surfers and Roblox, were doing pretty much the same as October, but the hyper-casuals that normally buy their way into the top spots weren't really there.
I suspect this is a direct result of Apple's App Tracking Transparency making targeting harder and campaign ROI lower to the point where pre-ATT spend just isn't enough to gain sufficient momentum.
Revenue was pretty similar to that of October, and while that may seem like a negative, I think it's a positive considering the massive drop in downloads.
Check out the full report to see the highest earners and for a more detailed analysis.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.