I've been waiting for this chart for quite a few months, trying to theorize who would win and by how much. Not to toot my own horn, but I got pretty close!
What I have for you here is a ranking of the highest-earning apps on Christmas day in 2021 in the US. I have one for the App Store, one for Google Play, and another combined. If you've been following the newsletter for a while, this should look very familiar.
Let's start with the obvious - streamers. YouTube, not a traditional streamer but a definite contender, was the highest-earning app on Christmas day, bringing in $3M in net revenue in the US, according to our estimates. Short a few thousands was HBO Max, which was my pick for the winner. Tinder, TikTok, and Disney+ rounded out the top 5.
We estimate that together, the top 10 highest-earning apps brought in $14M in net revenue in the US on Christmas day.
I can talk about the top 5 for far too long, but if you've been reading for a while, you probably know what I'm going to say. The battle between HBO Max and Disney+ seems to have a somewhat clear winner, but it's the battle between TikTok and YouTube that I'm keeping an eye on. I give TikTok a few more months to take over.
Instead of going through the rest, which you can do at your leisure, I'll point out a few apps I didn't really expect to see:
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