If you looked at the most downloaded Android apps on Christmas weekend, you'd notice Apple was there. That's right! And not with the AirTags app I looked at last week.
Apple's Move to iOS app climbed into the 7th most downloaded spot, and that's across both apps and games, so you know it was serious.
In case you aren't familiar with the app, it does exactly what the name says, which is to help Android users who are ditching the robot and going Apple to move their contacts and other personal data from their old device and to its new home.
Downloads rose to 156K on Christmas day, which happened to be Saturday, a perfect day to unwrap new presents. That's roughly 3x the average for the app.
The number stayed high on Sunday, with 140K downloads, according to our estimates, and is still keeping high so it could cross the half-million mark before the year ends.
In total, Move to iOS was downloaded 21M times in 2021, according to our App Intelligence. That's about 16% higher than 2020, which means good news for Apple.
I'm not taking sides on which device or platform is better, but if you compare the lists above, you know where the money is. There's a reason for that.
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