Ever since Twitter added serious in-app purchases to its app I've been curious about their performance.
It's pretty normal to expect that big name = lots of money, which isn't exactly the case here, but for a good reason.
When I looked again this week I noticed Twitter hit a new milestone - cumulative net revenue crossed the half million mark a few days ago.
Net revenue, meaning what Twitter keeps after giving Apple and Google its fees, reached $530K since September, when Super Follows became available. Looking at the chart above you can see the spikes are also growing. Those spikes are recurring purchases (subscriptions).
I wouldn't call this pace fast by any means, but I didn't expect it to be any different. This is actually a bit better than what I expected. After all, what Twitter is offering for money, which now includes paying for "premium" tweets (Super Follows) and a few nuanced features (Twitter Blue) face an uphill battle.
The former is super limited right now while the latter isn't really offering that much value (in my opinion).
But, seeing this growth is encouraging. It means there's an opportunity there for Twitter to make some money that way as they open up Super Follows to more creators and expand the feature set of Blue.
Do you pay for Twitter Blue? Why?
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