Last month a widget took over the App Store seemingly overnight thanks to TikTok. Fast forward barely a month, and another widget is now at the top of the charts, again, seemingly overnight.
NoteIt is a simple app that lets you draw on your iPhone and for the drawings to appear in someone else's iPhone in a widget. It's a pretty novel idea that most on TikTok labeled "cute". It's also pretty similar to last month's success, LocketWidget.
Although the app has been around since the summer of 2021, it wasn't at all popular, getting very few downloads. That changed on January 22nd when the app started climbing the charts after having an explosive day of more than 27K downloads.
This week those downloads grew 10x, adding more than 200,000 downloads every day. In the last 12 days, NoteIt was downloaded 1.2 million times from the App Store globally, according to our App Intelligence.
And I don't want to sound like a broken record, but... TikTok is full of videos showing NoteIt. I'll let you draw the conclusion here.
One little thing I noticed is that the app's website is currently offline because it got too much traffic, and its host suspended it. This is a missed opportunity, but also means there's no way to read the privacy policy...
Our SDK Intelligence isn't showing any trackers are used other than Firebase, which is pretty standard at this point. So it's okay.
December saw a curious split: downloads dropped 2% while revenue sat at $1.3B. ChatGPT and TikTok dominated both charts as the mobile industry enters a new maturity phase.
Wall Street bet $2 billion on Polymarket, and downloads surged 1,172% in December. The prediction market banned in 2022 is now where Wall Street looks for signals.