Zoom clawed its way back into the most downloaded apps list in January, with downloads growing the most since the madness of 2020.
Most is a bit misleading. I should say, with downloads growing...
Last December was Zoom's slowest month in nearly two years. It saw 16M new downloads globally, which isn't a small number but is for an app with a high of 93M back in April of 2020. The trend was also sloping down, which makes sense. Between Zoom fatigue and dwindling need for remote communication among non-business users, a slowdown in downloads is inevitable.
But then January rolled around, and downloads jumped to 25M, according to our estimates.
Is Zoom fatigue declining? Are there businesses who sat Zoom out and can't anymore? Are more non-business users using it again? Probably.
The same seven apps held the same seven download spots. Revenue told a different story, and a short-drama app from Singapore crashed the top 10.
MLB app downloads jumped 43% this February while revenue climbed to $3.5M, signaling a stronger season ahead for baseball on mobile.