Coinbase, the crypto trading platform that's almost synonymous with cryptocurrency, went big this Super Bowl with a clever ad and a very attractive promotion. They promised $15 of bitcoin to everyone who scanned a QR code that was flying on the screen.
Giving money is a great way to get engagement! McDonald's does that every summer, and it works very well.
So, how much Bitcoin is Coinbase giving away?
Let's look at download estimates!
According to our estimates, the Coinbase app was downloaded 350K times between Sunday and Wednesday, across the App Store and Google Play. And this estimate is pretty conservative.
If they all sign up and qualify for the promotion, Coinbase will be giving away a little over $5M worth of Bitcoin.
Zooming out a bit. While nice, the goal Coinbase has is to make it easier to get into crypto, and of course, through their platform. But this goal advances the entire crypto space, making it more accessible to the masses.
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