Reddit had a massive week in downloads, breaking its own record for most daily downloads in 2022 and coming very close to Reddit's all-time best from last year when it was the hottest spot to talk meme stocks.
So, which meme stock was it this time? It wasn't...
Downloads grew sharply after r/place, an experiment Reddit first launched in 2017, was brought back for a few days.
On an average day, Reddit sees roughly 100,000 new downloads across the App Store and Google Play, according to our estimates. This week, as the four-day experiment was coming to a close, downloads more than tripled, with Tuesday clocking in over 360,000 new downloads.
Its previous all-time high, during the gamestonk days, was 364K, so we're not very far.
What's different here is that Reddit created this and not some influencer. That's great news for a company that's on its way to an IPO.
By the way, r/place, the experiment, let Reddit users place a single pixel on what started out as a blank canvas. The resulting graphic, which continued to overwrite itself as more users placed more pixels, is quite amazing. Check out the replay and you'll see what I mean.
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