I've been talking about CapCut quite a bit. And with reason. CapCut is a newcomer into the lucrative video editor space.
The video editor space has seen significant year-over-year revenue growth and in a way, is the direct result of CapCut's parent, TikTok's success.
So it'd make sense TikTok would want to dominate it. But what would that mean for the 5,000+ apps in this space?
Well, the easy answer is quite a lot of money!
To get an idea of how big the video editor market is, I added up revenue estimates for all apps that have the term "video editor" in their name across the App Store and Google Play, which added up to a little over 5,000 apps.
Looking at the revenue over time, one thing is very obvious – it's growing, and fast!
Gross revenue, which our estimates put at around $430M in 2020, grew by more than 30% to $563M in 2021. For more context, the revenue in January 2020 was $29M. And in December of 2021, it was $58M, according to our estimates.
It gets a bit more complicated when you dig into the distribution, where you see that about half of that revenue comes from the very top 5-6 apps.
Clearly, CapCut can really do some damage there, and when I analyze 2022, later in the year, I'm sure we'll be able to see it.
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