Twitter has been through a lot in May... I'm not going to talk about any of that. Instead, I'm going to check in on Twitter's monthly revenue, something I've been doing since Twitter started monetizing in-app.
Did Twitter's in-app revenue grow in May? Did Elon's hostile takeover help? Is Twitter's revenue still unreasonably small?
Let's have a look at our App intelligence:
Numbers first. According to our estimates, Twitter earned $434,000 of net revenue via its mobile apps in May. And, that's net, meaning after store fees. As you'd probably expect, the majority of this revenue, roughly 90%, came from the App Store.
That's an increase of 18% compared to the previous month, the same growth rate Twitter experienced in April. I think it's safe to say that Elon's shenanigans didn't do much for (or against) revenue in May.
But the real question remains - why is Twitter's revenue so tiny and growing so slowly? If you ask me it's because Twitter isn't really doing much to grow it. Twitter Blue is still pretty boring and unappealing, Superfollows are still too exclusive, and worst of all, most of the platform's users don't even know about these features.
I imagine Twitter has a plan. But... with most things frozen while its ownership is determined, I don't expect things to change any time soon. A small win for the competition...
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