Airlines and travel booking apps aren't identical, but like airlines, demand for booking apps hit a whole new kind of high in Q2 of this year. And the numbers are just massive!
I rounded up the top travel booking apps in the US, which include Booking.com, Expedia, Hopper, Hotels.com, and Priceline, and looked at their downloads going all the way back to 2018. Looking at the trend, 2022 is the best year in downloads this group has ever seen!
In Q1 of 2022, the group added 9.1 million new downloads from the App Store and Google Play in the US. This was the most downloads in a single quarter all the way up until we had Q2's results. In Q2 of 2022, the group saw 13.7 million new downloads.
While the trend isn't surprising, after all, most of us have been stuck at home for too long and are itching to get out. But what is interesting is the number, which I'm not expecting to go down in Q3, cementing the notion that these sort of transactions, which tend to have a high monetary value, can be conducted via app.
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