Twitter's new hellish "normal" continued in July as Elon pulled out of the deal he fought so hard to get and Twitter's board decided to sue him for that. What a rollercoaster. But, let's ignore that for now and talk about what really matters for the platform – in-app revenue.
I pulled up Twitter's monthly in-app revenue for July and was happy to see it didn't go down as I expected.
Our estimates show that Twitter earned $462K of net revenue from its iOS and Android app in July. That's only a tad bit higher than June's total, which was $439K of net revenue. And this is net, meaning after Apple and Google take their fees.
That's small, but it's, at least, a bit bigger than the difference between May and June, which was just about $5K. It's that tiny increase in June that made me think the tide is turning and that growth has ended for Twitter.
I'm glad to see it didn't, and still believe there's much more potential to this than Twitter is currently enabling. It's a shame their stock price is governed more by one-off tweets than it is by their ability to grow.
But in Twitter's defense, revenue has nearly doubled since the beginning of the year, which started at $244K of net revenue. So that's something.
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