This Location Tracking App is Earning Millions of Dollars!

I love finding apps that hit new all-time highs, especially when those highs have a dollar sign in front of them, and I have one you may not know because I sure didn't.

Life360 is a location tracker for family and friends, pretty much a 3rd party Find My, that's pretty popular on the App Store and on Google Play!

Life360 mobile revenue estimates

You might think that no one would need a tracker like that, but our revenue estimates suggest they do. And there's a lot of them because monthly net revenue hit a new all-time in August with $13.7 million.

That's a massive number, but it's not the only interesting part. The speed at which it grew in 2022 is another cause for celebration! In January of 2020, net revenue was at around $2.7 million. And no, I didn't forget a leading 1 there.

Monthly net revenue grew, slowly, and reached $3.5 million. Commandable! But not nearly as exciting as January of 2022, where Life360's net revenue rose to more than $9 million.

Just a mere few months later and Life360 is now close to $14 million. That's a lot of money!

It's interesting to see how many people trust an app that tracks their location these days, and while digging into the app's history I discovered it was selling that location data to data brokers. Emphasis on was because according to this article it isn't anymore.

Still interesting!

Weekly News & Insights to Help Your App Win

Join 45,000+ developers, marketers, investors, and entrepreneurs who get smarter every week.


Related Resources

Insights
It Finally Happened! The Highest-Earning Apps in the World in October

I'm going to start this in reverse because the thing we've been waiting to happen has finally happened. If you've been f...

Insights
A Few New Faces! The Most Downloaded Apps in the World in October

October is behind us so we crunched the numbers and ranked the most downloaded mobile apps in the world. While I don't h...