This month I crunched the numbers and ranked the most downloaded apps in the world in August, and BeReal, the latest sensation to take over the App Store, made the list. Kind of...
BeReal wasn't the most downloaded app in the world in August. The crown goes to TikTok, which maintained its lead over rival Instagram, who's copying BeReal right now, with 57 million new downloads in August, according to our estimates.
BeReal, the #1 app in the App Store since the end of July, came in at #8 with 10 million new downloads, but only on the App Store side. Although popular, BeReal isn't nearly as popular on Google Play as it is on the App Store.
Speaking of Google Play, an unknown QR scanner snuck into the last place on the Google Play list. Keep in mind most, if not all, Android devices can read QR codes natively, so this is an interesting one to see making the list.
The combined list has the same icons you're used to from Meta, TikTok, and Google.
Other than those, the lists are fairly similar to July, which isn't surprising considering both months are technically still the same summer.
Together, we estimate the top 10 most downloaded apps in the world to have added 348 million new users to their respective user pools. A smidge lower than July.
Now that summer is over I expect to see some changes.
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