A few weeks ago TikTok rolled out a BeReal clone called TikTok Now to try and slow down the massive growth of BeReal.
In the US, the feature was bundled into the main TikTok app, but outside of the US it rolled out as a standalone app by the same name.
TikTok Now recently crossed a big milestone - 10,000,000 downloads.
The app, which launched in mid September, saw downloads rise quickly. A little over a week after its release, TikTok Now had 900K downloads in a single day! The rise was fairly sharp, but with TikTok promoting TikTok, that's exactly what I'd expect.
Downloads sloped down after the big peak, but are still in the hundreds of thousands every day. Again, not very surprising considering it's TikTok featuring TikTok.
According to our estimates, about 70% of the downloads are coming from Google Play.
10M is a nice number, but, and this isn't something I thought I'd be saying, that just isn't enough for TikTok. BeReal beat it on downloads in September, which is an amazing accomplishment considering BeReal isn't even strong on Google Play right now.
I'm not entirely sure why TikTok chose to split this feature into a full app, or why it only did that outside of the US, but I'll continue to follow its performance and see how it compares to the app it copied.
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