If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free video editor. The app, which rolled out in 2020, is slowly eating up a very lucrative industry.
The frenzy continued, and in November, it was massive!
CapCut wasn't the most downloaded app in the world in November. We'll get to it in a moment. The top seat was claimed by parent TikTok. Our estimates show TikTok made its way into 50 million devices in November. While still being banned in India, of course.
This isn't TikTok's biggest month, but also not its lowest.
Instagram was right behind with 48M downloads, according to our estimates. Instagram continues to hold its lead on Google Play, where India's ban on TikTok is helping the momentum continue. Facebook and WhatsApp squeezed into the top 5. Much like October.
But...
CapCut was the 4th most downloaded app in our combined list, 6th on Google Play and 2nd on the App Store. These are all-time highs for the video editor!
Another interesting tidbit is CapCut's monetization. So far, the app was free worldwide except for China, where its revenue has been on a strong up-and-to-the-right run. As of this month, CapCut is also monetizing outside of China.
Seeing the numbers, this push for downloads makes perfect sense. I'll be looking at CapCut in depth in the near future.
According to our estimates, the top 10 most downloaded apps made their way into 336M iOS and Android devices in November. A tad shy of October's total, but not enough to talk about.
I expect December's list to look very different now that Lensa AI is attracting so many new downloads.
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