I noticed Draft Kings rose to (almost) the top of the App Store on Sunday, Super Bowl day. Considering this isn't betting for real money (depending on states, I think) I was surprised to see it up top.
But the spike was short-lived.
Looking at Draft Kings' downloads before and after Super Bowl weekend, the difference isn't as high as I had expected.
Downloads normally spike during the weekends, when more events take place, where Drafts Kings average about 40K downloads from the App Store, according to our estimates.
This Sunday, downloads were higher. Our estimates show a little over 71K downloads for the app from the App Store. That's almost double when compared to the average, but overall, not as many as I'd expect if we consider many of these were driven by big ad campaigns incentivizing a download by offering "free money".
The rules around advertising gambling apps are much stricter than other apps and games, making this a not-so-cheap push, and the resulting downloads don't feel high for what that is, in my opinion.
I usually show experiences that moved in-app from the real world. Betting isn't one of them.
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