March is behind us which means it's time to look at Twitter's mobile revenue, the tradition that started with Blue back in 2021 and continues to be interesting to me both as a developer and an entrepreneur.
March was extra interesting because it saw the most growth since $8 Blue rolled out in November!
Twitter ended March with $3.3M in net revenue from the App Store, globally, according to our estimates. Net meaning what Elon gets to keep after paying Apple its fee. I'm focused on the App Store here because Google Play contributes an almost irrelevant share at this scale.
Compared to February, that's an increase of 61%, the highest amount recorded since December of 2021 and not including the move to $8 Blue in November of 2022.
Say what you will about Elon, but Twitter's mobile revenue is finally starting to look like what I'd expect from a company of that scale.
And one more number that's interesting - monthly net revenue grew 540% when compared to pre $8 Blue.
I'm treating what's going on with Twitter right now as a case study, one I'm sure will be taught in business schools in the future. Not every move is positive, but the overall direction is, in my opinion.
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