FaceApp has topped the App Store quite a few times over the last few years.
The app that uses AI to apply filters and became viral for oldifying people started a trend that sparked excitement and concerns about privacy, and above all, downloads.
Well, FaceApp is at it again!
At the end of March, FaceApp's downloads started growing across the App Store and Google Play after being on a soft decline since the beginning of the year.
According to our App Intelligence, daily downloads jumped from around 100K at the end of March to a peak of over 560K in early April. And, that's in one day.
Like most other temporary trends, downloads subsided quite quickly, but are still going strong. 310K on Wednesday.
Here's something interesting. While on a normal day, Google Play brings in nearly twice as many downloads for FaceApp, during this spike, downloads from both stores grew, but the App Store is outpacing Google Play two to one.
It shouldn't come as a surprise that the US is leading the charge on the App Store with more than 32% of the new downloads, but that isn't at all the case on the Google Play side of things, where the US is 5th. India, Brazil, Indonesia, and Mexico beat it, adding up to 34% of the downloads.
I figured this must have been an Apple Search Ads campaign that's shooting FaceApp to the top, but after reviewing their campaigns and keywords, I don't think that's the case. FaceApp does seem to advertise, but the campaigns aren't nearly big enough to have that sort of impact + seem to be focused on a competitor.
Is it all the talk of AI thanks to ChatGPT? Is it that people want to feel old all of a sudden? What do you think?
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