April is behind us which means it's time to check in on Snapchat's mobile revenue. I like to do that with big platforms that are predominantly monetizing with ads and recently started experimenting with in-app purchases.
That's why I've been following Twitter as well.
Although Snapchat's revenue growth is best described as "slow and steady", when I checked the numbers I noticed April was a good month for Snapchat.
And by "good" I mean the month with the most month-over-month growth since rolling out the in-app purchase.
According to our estimates, Snapchat ended April with $8.7M of net revenue from the App Store. That's what Snap gets to keep after giving Apple its share. And I'm focusing on Apple here because Google Play isn't contributing much yet.
Comparing this to March's total it's an increase of 13.7%. I wouldn't call it fast, but when we start looking back, revenue grew 11.7% in March and 11% in February, so I'm sure Snap is happy about that.
I keep coming back to this, but Snap is selling early access to features here and not anything exclusive or different so they're essentially selling status. It's nice, but in the current economic climate they need to offer more to grow faster.
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